A inovação e seus reflexos no crescimento do atacado de auto-serviço

Página do item simplificado
dc.contributor.advisorZilber, Moisés Aript_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/0524413115146016por
dc.contributor.authorCosta, Kenia Arruda Martins dapt_BR
dc.creator.Latteshttp://lattes.cnpq.br/2706350612408963por
dc.date.accessioned2016-03-15T19:26:37Z
dc.date.accessioned2020-05-28T18:04:13Z
dc.date.available2007-08-02pt_BR
dc.date.available2020-05-28T18:04:13Z
dc.date.issued2006-10-11pt_BR
dc.description.abstractThis study analyses the consequences of innovation in the growth of the cash-and-carry wholesale market, specifically regarding the companies that deals with food, beverages, hygiene and cleaning products. According to authors such as Cantwell (2002), Porter (1991), Ansoff (1977), Penrose (1949), Schumpeter (1947) among others, the innovation is an important factor to the growth of a company that depends on a better performance and on a prominent position in its field of action. This research was accomplished by interviewing managers of 8 companies, located in São Paulo and Minas Gerais, since these two states represent, in this market, a revenue share of, respectively, 86,81% and 10,60%, according to ABAD s data (2005). It was conducted a qualitative research, in order to get a wider comprehension of how innovations introduced by cash-and-carry wholesalers are noticed and if it generate reflexes in the companies growth. The data collected were analyzed through content analysis technique and it had allowed the identification of 6 categories and 29 associated codes. Companies are open to innovation, since it allows growth, a better performance and cost reduction. However, these companies do not have departments or internal functions with the single objective of seeking innovations and its sources to innovation are: competitors, customers, suppliers and employees. The problems identified for these companies to promote innovation are: paradigm breaking, learning cost, lack of conviction that an investment will generate return, and the bureaucracy to implement changes. The growth for the researched companies involves opening of new stores and geographical expansion. The growth, besides innovation, can be also an outcome to the company investment and of its managerial ability.eng
dc.formatapplication/pdfpor
dc.identifier.citationCOSTA, Kenia Arruda Martins da. A inovação e seus reflexos no crescimento do atacado de auto-serviço. 2006. 152 f. Dissertação (Mestrado em Administração) - Universidade Presbiteriana Mackenzie, São Paulo, 2006.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23530
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectinovaçãopor
dc.subjectcrescimentopor
dc.subjectatacadopor
dc.subjectatacado de auto-serviçopor
dc.subjectinnovationeng
dc.subjectgrowtheng
dc.subjectwholesaleeng
dc.subjectcash-and-carry warehouseeng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/2993/Kenia%20Arruda%20Martins%20da%20Costa.pdf.jpg*
dc.titleA inovação e seus reflexos no crescimento do atacado de auto-serviçopor
dc.titleA inovação e seus reflexos no crescimento do atacado de auto-serviçopor
dc.typeDissertaçãopor
local.contributor.board1Popadiuk, Silviopt_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/1784002683973468por
local.contributor.board2Brito, Luiz Artur Ledurpt_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/1414078365813012por
local.publisher.countryBRpor
local.publisher.departmentAdministraçãopor
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
Arquivos
Pacote Original
Agora exibindo 1 - 1 de 1
Imagem de Miniatura
Nome:
Kenia Arruda Martins da Costa.pdf
Tamanho:
1019.03 KB
Formato:
Adobe Portable Document Format
Descrição:
Baixar
Coleções
Administração de Empresas - Dissertações - CCSA Higienópolis