Padrões culturais avaliativos: um estudo sobre a adaptação de expatriados alemães no Brasil

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dc.contributor.advisorTeixeira, Maria Luisa Mendespt_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/2179893747302901por
dc.contributor.authorNakashima, Cleidept_BR
dc.creator.Latteshttp://lattes.cnpq.br/9722589114293938por
dc.date.accessioned2016-03-15T19:26:05Z
dc.date.accessioned2020-05-28T18:03:59Z
dc.date.available2013-12-04pt_BR
dc.date.available2020-05-28T18:03:59Z
dc.date.issued2013-07-23pt_BR
dc.description.abstractThe presence of foreigners follows emerging economies, especially in Brazil where multinational companies grows on account of investments and business strategies. However, the production of knowledge about expatriation is still incipient and this research seeks to contribute to new reflections and discussions on the subject. The theme is broad and explored by several authors in Brazil and abroad for the international academics through various lenses ranging from intercultural issues to anthropological spheres. This research discusses the theory of Cultural Standards by Thomas (2010) with the overall objective of identifying the implications of Cultural Standards perceived by German expatriates to cultural adjustment in the Brazillian context. For this, categories of analysis were used concerning the transcultural adaptation of expatriates, proposed by Black and Stephens (1989). The work consisted of a qualitative research conducted by nine interviews, in which the reports were analysed and categorized. As a result, we identified ten German Cultural Standards about Brazilians involving the lack of fulfilment of promises agreed, the lack of systematic planning, lack of precision of information, informal and personalized relationships, apparent availability, bureaucratic processes, centralization of power and values such as cunning and the Brazilian jeitinho (way). The two main implications of these Cultural Standards found were the lack of trust and the feeling of the Germans of not being welcomed by the Brazilians.eng
dc.formatapplication/pdfpor
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23437
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectstandards culturaispor
dc.subjectpadrões culturais avaliativospor
dc.subjectalemãespor
dc.subjectbrasileirospor
dc.subjectadaptaçãopor
dc.subjectBrasilpor
dc.subjectAlemanhapor
dc.subjectcultural standardseng
dc.subjectcultural patterns evaluativeeng
dc.subjectgermanseng
dc.subjectbrazilianseng
dc.subjectadaptationeng
dc.subjectBrazileng
dc.subjectGermanyeng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/2788/Cleide%20Nakashima.pdf.jpg*
dc.titlePadrões culturais avaliativos: um estudo sobre a adaptação de expatriados alemães no Brasilpor
dc.typeDissertaçãopor
local.contributor.board1Hanashiro, Darcy Mitiko Moript_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/8193396073610884por
local.contributor.board2Araujo, Bruno Felix Von Borell dept_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/3237367085252728por
local.publisher.countryBRpor
local.publisher.departmentAdministraçãopor
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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