Padrões culturais avaliativos: um estudo sobre a adaptação de expatriados alemães no Brasil
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Arquivos
Tipo
Dissertação
Data de publicação
2013-07-23
Periódico
Citações (Scopus)
Autores
Nakashima, Cleide
Orientador
Teixeira, Maria Luisa Mendes
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Hanashiro, Darcy Mitiko Mori
Araujo, Bruno Felix Von Borell de
Araujo, Bruno Felix Von Borell de
Programa
Administração de Empresas
Resumo
The presence of foreigners follows emerging economies, especially in Brazil where
multinational companies grows on account of investments and business strategies. However,
the production of knowledge about expatriation is still incipient and this research seeks to
contribute to new reflections and discussions on the subject. The theme is broad and explored
by several authors in Brazil and abroad for the international academics through various lenses
ranging from intercultural issues to anthropological spheres. This research discusses the
theory of Cultural Standards by Thomas (2010) with the overall objective of identifying the
implications of Cultural Standards perceived by German expatriates to cultural adjustment in
the Brazillian context. For this, categories of analysis were used concerning the transcultural
adaptation of expatriates, proposed by Black and Stephens (1989). The work consisted of a
qualitative research conducted by nine interviews, in which the reports were analysed and
categorized. As a result, we identified ten German Cultural Standards about Brazilians
involving the lack of fulfilment of promises agreed, the lack of systematic planning, lack of
precision of information, informal and personalized relationships, apparent availability,
bureaucratic processes, centralization of power and values such as cunning and the Brazilian
jeitinho (way). The two main implications of these Cultural Standards found were the lack
of trust and the feeling of the Germans of not being welcomed by the Brazilians.
Descrição
Palavras-chave
standards culturais , padrões culturais avaliativos , alemães , brasileiros , adaptação , Brasil , Alemanha , cultural standards , cultural patterns evaluative , germans , brazilians , adaptation , Brazil , Germany