Proteção do trade dress e os aspectos civis da concorrência desleal: limites entres os dois institutos
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Tipo
TCC
Data de publicação
2020-06
Periódico
Citações (Scopus)
Autores
Chrispim, Roberta
Orientador
Bdine Junior, Hamid Charaf
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ISSN da Revista
Título de Volume
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Resumo
O presente trabalho tem como objetivo, primeiramente, conceituar o instituto do trade
dress (conjunto-imagem) e, subsequentemente, demonstrar como se dá a proteção
deste instituto no ordenamento jurídico brasileiro, visto que no Brasil não existe a
possibilidade de registro do conjunto imagem. Adicionalmente, este trabalho tem como
finalidade demonstrar como ocorre a concorrência desleal no âmbito civil causada
pela violação do trade dress em si. Por fim, foram analisadas as formas de
concorrência desleal e como o Superior Tribunal de Justiça e o Tribunal de Justiça de
São Paulo compreendem essa violação, isto é, o que esses tribunais levam em
consideração para determinar a existência de concorrência desleal através do
conjunto imagem de um determinado produto ou serviço, haja vista não existir
legislação específica para a matéria em estudo. Concluiu-se que para proteger o trade
dress é necessária a intervenção do Judiciário e que ainda não existe um
entendimento uniforme dos julgadores, ou seja, o caso é analisado conforme suas
peculiaridades.
This paper aims, firstly, to conceptualize the trade dress institute and subsequently to demonstrate how the protection of this institute occurs in the Brazilian legal system, considering that in Brazil there is no possibility of registering the image set. Additionally, this paper aims to demonstrate how unfair competition occurs in the civil sphere through the violation of the trade dress itself. Lastly, the forms of unfair competition and the understandings of the Superior Court of Justice and the Court of Justice of São Paulo about such violations, that is, what the aforementioned courts take into consideration to determine the existence of unfair competition through the set-image of a given product or service, were analyzed, considering that there is no specific legislation regarding the matter under study. It was concluded that to protect the trade dress the intervention of the Judiciary system is necessary and that there is still no uniform understanding of the judges about such cases, being, each of them, analyzed according to its peculiarities.
This paper aims, firstly, to conceptualize the trade dress institute and subsequently to demonstrate how the protection of this institute occurs in the Brazilian legal system, considering that in Brazil there is no possibility of registering the image set. Additionally, this paper aims to demonstrate how unfair competition occurs in the civil sphere through the violation of the trade dress itself. Lastly, the forms of unfair competition and the understandings of the Superior Court of Justice and the Court of Justice of São Paulo about such violations, that is, what the aforementioned courts take into consideration to determine the existence of unfair competition through the set-image of a given product or service, were analyzed, considering that there is no specific legislation regarding the matter under study. It was concluded that to protect the trade dress the intervention of the Judiciary system is necessary and that there is still no uniform understanding of the judges about such cases, being, each of them, analyzed according to its peculiarities.
Descrição
Palavras-chave
concorrência desleal , trade dress , atos de confusão , unfair competition , acts of confusion