As práticas discursivas intertextuais do lyric video: uma (re)leitura audiovisual performática

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dc.contributor.advisorAlvarez, Aurora Gedra Ruiz
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/6477705977816776por
dc.contributor.authorAkamine, William Takenobu
dc.creator.Latteshttp://lattes.cnpq.br/3969797965635280por
dc.date.accessioned2019-06-27T15:35:20Z
dc.date.accessioned2020-05-28T18:13:44Z
dc.date.available2020-05-28T18:13:44Z
dc.date.issued2019-05-15
dc.description.abstractEven though well defined, the music market looks for new strategic resources to find a segment of the publicity and best choice to the public. We live in a society supported in technology, that adore the agility of the information and the versatility of content production, the segment of the entertainment became disputed. Currently, the music shows the dialogue with other languages. In the context of the combination of media, we see several contents mixed of sounds and images, which makes audiovisual products to travel on the internet, has purpose of getting more views and likes in social networks. Technology has advanced, new methods have emerged that place another component in front of sound and music: the lyrics of composition. This is a way to visualize the content synchronized with the music. The techniques of conversation applied in the digital media are the same used in impressions, television, or even in writing. The function of convincing the public to consume video lyric, object of this text, carries hidden techniques and speech, that was built for the information device. We speak in this dissertation the ways of constitution of lyric video, the best resources to build a rhetoric of persuasion and what effects of meaning these strategies produce. The theoretical bases of this dissertation are: the studies of Bakhtin Circle dialogism, the fundamentals of Aristotle's Rhetoric and Gestalt theory, under the eye of Donis A. Dondis.eng
dc.description.sponsorshipInstituto Presbiteriano Mackenziepor
dc.formatapplication/pdf*
dc.identifier.citationAKAMINE, William Takenobu. As práticas discursivas intertextuais do lyric video: uma (re)leitura audiovisual performática. 2019. 139 f. Dissertação (Mestrado em Letras) - Universidade Presbiteriana Mackenzie, São Paulo, 2019.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/25537
dc.keywordslyric videoeng
dc.keywordspublicityeng
dc.keywordsaudio-visualeng
dc.keywordsrethoriceng
dc.keywordsdialogismeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectlyric videopor
dc.subjectpublicidadepor
dc.subjectaudiovisualpor
dc.subjectretóricapor
dc.subjectdialogismopor
dc.subject.cnpqCNPQ::LINGUISTICA, LETRAS E ARTESpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/19149/William%20Takenobu%20Akamine.pdf.jpg*
dc.titleAs práticas discursivas intertextuais do lyric video: uma (re)leitura audiovisual performáticapor
dc.typeDissertaçãopor
local.contributor.board1Davino, Gláucia Eneida
local.contributor.board1Latteshttp://lattes.cnpq.br/9376577557864810por
local.contributor.board2Morais, Osvando José de
local.contributor.board2Latteshttp://lattes.cnpq.br/4197064774904042por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Comunicação e Letras (CCL)por
local.publisher.initialsUPMpor
local.publisher.programLetraspor
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