O uso do ciclo da inteligência competitiva na gestão do processo de inovação do open banking: um estudo em instituições financeiras brasileiras

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dc.contributor.advisorPerez, Gilberto
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/8699394703578756por
dc.contributor.authorSosa Filho, Eduardo
dc.creator.Latteshttp://lattes.cnpq.br/7235419809415381por
dc.date.accessioned2021-01-14T15:08:39Z
dc.date.accessioned2021-02-08T21:59:25Z
dc.date.available2021-02-08T21:59:25Z
dc.date.issued2020-11-10
dc.description.abstractWith this research, it was tried to verify how the competitive intelligence cycle can be used to generate inputs for the management of open banking innovation. The research method used was qualitative, descriptive, and exploratory. The sector chosen was Brazil’s financial industry, with the participation of six national banks. The manager of these institutions shared experiences through in-depth interviews, direct by a previously prepared script. The data analysis was performed using content analysis. The results of the research, obtained by forming eight categories, indicated that competitive intelligence has the potential to generate useful information for the process of product innovation and open banking related services. The research results indicated that the competitive intelligence cycle is integrated with the process of innovation of products and services in Brazilian banks, as a relevant starting point for triggering innovation. The results also indicated that even though open banking innovation brings opportunities for new products and services for banks, fintechs, and digital retail companies, this innovation is still surrounded by uncertainties on the context of financial institutions. At the end of the research, relations between the identified categories and the specific objectives were pointed out, as well as the proposition of a scheme of interrelation between the categories identified. This scheme suggests that the competitive intelligence cycle evolves by searching for information, generating useful results to promote the development and improvement of products and services related to open banking innovationeng
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dc.identifier.citationSOSA FILHO, Eduardo. O uso do ciclo da inteligência competitiva na gestão do processo de inovação do open banking: um estudo em instituições financeiras brasileiras. 2020. 96 f. Dissertação (Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo. 2020.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/27849
dc.keywordscompetitive intelligenceeng
dc.keywordsinnovationeng
dc.keywordsopen bankingeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectinteligência competitivapor
dc.subjectinovaçãopor
dc.subjectopen bankingpor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.titleO uso do ciclo da inteligência competitiva na gestão do processo de inovação do open banking: um estudo em instituições financeiras brasileiraspor
dc.typeDissertaçãopor
local.contributor.board1Cesar, Ana Maria Roux Valentini Coelho
local.contributor.board1Latteshttp://lattes.cnpq.br/0742721719374242por
local.contributor.board2Moraes, Gustavo Hermínio Salati Marcondes de
local.contributor.board2Latteshttp://lattes.cnpq.br/4643990060392832por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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