A perspectiva processual da gestão do conhecimento na atividade de planejamento de demanda de firmas

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Santos, André Eduardo Miranda dos
Popadiuk, Silvio
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Antonello, Cláudia Simone
Rodrigues, Leonel Cezar
Administração de Empresas
Great attention has been dedicated to knowledge administration thematic in the last years. Articles and books have been published and companies have been increasing the investments in that study field, that presents multidisciplinary relationship with other themes, such as information, human resources administration and organizational behavior systems. Inserted in an environment of competition and competitiveness, great companies coexist with the constant variation of the demand for their products, turning essential the existence of a daily activity foreseeing future situations, in order to maximize the outcome and to provide value to the business. Such an activity is situated in a field of study which goes by the area of marketing and production planning. In this sense, the objective of this study was to list the knowledge management, under a Processual perspective, in the demand planning activity, in an exploratory nature research carried out in five different companies, pertaining companies to five different sectors, characterized as a multi-case case study. The evidences were acquired by means of interviews, observation and document analysis, where content analysis was employed for analyzing and interpreting data. The outcome revealed the presence of elements having explicit, tacit and cultural knowledge in the demand planning activity: information technology tools the and documents, experience of professionals, means for transferring knowledge, collective interaction, social relationships and corporative vision what directs the business. In addition, the creation, transfer, storage and knowledge use processes were also considered as an outcome of the research, standing out the different formal meetings scheduled for knowledge exchange and the "knowledge combination" element, characterized by the interaction among the people during the process of knowledge creation and proposed in the Socialization, Externalization, Combination and Internalization process.
gestão do conhecimento , conhecimento tácito , conhecimento explícito , planejamento de demanda , planejamento de vendas , mensuração da demanda , knowledge management , tacit knowledge , explicit knowledge , demand planning , sales planning , demand mensuration
SANTOS, André Eduardo Miranda dos. A perspectiva processual da gestão do conhecimento na atividade de planejamento de demanda de firmas. 2006. 295 f. Dissertação (Mestrado em Administração) - Universidade Presbiteriana Mackenzie, São Paulo, 2006.