A construção da identidade organizacional decorrente de um processo de spin off : um estudo fundamentado na análise semiótica do discurso

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dc.contributor.advisorHanashiro, Darcy Mitiko Moript_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/8193396073610884por
dc.contributor.authorCardoso, Marco Antonio Fernandespt_BR
dc.creator.Latteshttp://lattes.cnpq.br/1044851234628123por
dc.date.accessioned2016-03-15T19:30:59Z
dc.date.accessioned2020-05-28T18:02:45Z
dc.date.available2013-12-04pt_BR
dc.date.available2020-05-28T18:02:45Z
dc.date.issued2013-05-06pt_BR
dc.description.abstractThe literature on organizational identity, from various perspectives, deals with additive business processes such as mergers, acquisitions or cooperative enterprises among companies. However, the inverse, subtractive process, where a company emerges from the original company, has not received much attention in the literature with respect to the creation of the new company s identity. This thesis aims to understand the construction of the organizational identity of a spin-off outsourced company. A qualitative, exploratory and longitudinal study was performed on the basis of a case study. The research consisted of 13 in-depth interviews with the key actors involved from the start of the spin-off process, along with the current managers, including non-participant observation in meetings and events, as well as broad documental analysis. The transcribed interview texts and secondary data were analyzed on the narrative and discursive levels, both in terms of syntax and of semantics under textual semiotics. The central and distinctive identity characteristic, present on the fundamental level of the discourses belonging to the studied case, was found to be reliability. This attribute, which was consolidated along the spin-off company s historical path, in an integrated manner among its members and groups, refers to the identity category of the fundamental level of the semiotic square revealed during the research. The inexorable influence of the original company s organizational culture on the construction of the new company s identity was also observed, at least in the initial phase; this process was identified as an organizational culture spin-off. However, through semiotic analysis of the texts in the study s corpus it was possible to identify other aspects of organizational identity, relative to otherness and its contradictions, which were of an unstable, tensional and ambiguous nature but were nonetheless relevant to understanding the way organizations create their identities.eng
dc.description.sponsorshipFundo Mackenzie de Pesquisapt_BR
dc.formatapplication/pdfpor
dc.identifier.citationCARDOSO, Marco Antonio Fernandes. A construção da identidade organizacional decorrente de um processo de spin off : um estudo fundamentado na análise semiótica do discurso. 2013. 308 f. Tese (Doutorado em Administração) - Universidade Presbiteriana Mackenzie, São Paulo, 2013.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23210
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectidentidade organizacionalpor
dc.subjectcultura organizacionalpor
dc.subjectempresa-mãepor
dc.subjectterceirizaçãopor
dc.subjectspin offpor
dc.subjectanálise semiótica do discursopor
dc.subjectorganizational identityeng
dc.subjectorganizational cultureeng
dc.subjectoriginal companyeng
dc.subjectoutsourcingeng
dc.subjectspin-offeng
dc.subjectsemiotic discourse analysiseng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/3060/Marco%20Antonio%20Fernandes%20Cardoso.pdf.jpg*
dc.titleA construção da identidade organizacional decorrente de um processo de spin off : um estudo fundamentado na análise semiótica do discursopor
dc.typeTesepor
local.contributor.board1Barros, Diana Luz Pessoa dept_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/4742321400577426por
local.contributor.board2Domenico, Silvia Marcia Russi dept_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/8337097124162117por
local.contributor.board3Carrieri, Alexandre de Páduapt_BR
local.contributor.board3Latteshttp://lattes.cnpq.br/0555523196295968por
local.contributor.board4Machado, Hilka Pelizza Vierpt_BR
local.contributor.board4Latteshttp://lattes.cnpq.br/9061294064223770por
local.publisher.countryBRpor
local.publisher.departmentAdministraçãopor
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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Administração de Empresas - Teses - CCSA Higienópolis