A construção da identidade organizacional decorrente de um processo de spin off : um estudo fundamentado na análise semiótica do discurso
Carregando...
Tipo
Tese
Data de publicação
2013-05-06
Periódico
Citações (Scopus)
Autores
Cardoso, Marco Antonio Fernandes
Orientador
Hanashiro, Darcy Mitiko Mori
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Barros, Diana Luz Pessoa de
Domenico, Silvia Marcia Russi de
Carrieri, Alexandre de Pádua
Machado, Hilka Pelizza Vier
Domenico, Silvia Marcia Russi de
Carrieri, Alexandre de Pádua
Machado, Hilka Pelizza Vier
Programa
Administração de Empresas
Resumo
The literature on organizational identity, from various perspectives, deals with additive
business processes such as mergers, acquisitions or cooperative enterprises among companies.
However, the inverse, subtractive process, where a company emerges from the original
company, has not received much attention in the literature with respect to the creation of the
new company s identity. This thesis aims to understand the construction of the organizational
identity of a spin-off outsourced company. A qualitative, exploratory and longitudinal study
was performed on the basis of a case study. The research consisted of 13 in-depth interviews
with the key actors involved from the start of the spin-off process, along with the current
managers, including non-participant observation in meetings and events, as well as broad
documental analysis. The transcribed interview texts and secondary data were analyzed on the
narrative and discursive levels, both in terms of syntax and of semantics under textual
semiotics. The central and distinctive identity characteristic, present on the fundamental level
of the discourses belonging to the studied case, was found to be reliability. This attribute,
which was consolidated along the spin-off company s historical path, in an integrated manner
among its members and groups, refers to the identity category of the fundamental level of the
semiotic square revealed during the research. The inexorable influence of the original
company s organizational culture on the construction of the new company s identity was also
observed, at least in the initial phase; this process was identified as an organizational culture
spin-off. However, through semiotic analysis of the texts in the study s corpus it was possible
to identify other aspects of organizational identity, relative to otherness and its contradictions,
which were of an unstable, tensional and ambiguous nature but were nonetheless relevant to
understanding the way organizations create their identities.
Descrição
Palavras-chave
identidade organizacional , cultura organizacional , empresa-mãe , terceirização , spin off , análise semiótica do discurso , organizational identity , organizational culture , original company , outsourcing , spin-off , semiotic discourse analysis
Assuntos Scopus
Citação
CARDOSO, Marco Antonio Fernandes. A construção da identidade organizacional decorrente de um processo de spin off : um estudo fundamentado na análise semiótica do discurso. 2013. 308 f. Tese (Doutorado em Administração) - Universidade Presbiteriana Mackenzie, São Paulo, 2013.