A inovação como fator de vantagem competitiva nos cursos superiores a distância no Brasil

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dc.contributor.advisorZilber, Moisés Ari
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/0524413115146016por
dc.contributor.authorMarques, José Carlos
dc.creator.Latteshttp://lattes.cnpq.br/7243318559853506por
dc.date.accessioned2016-08-24T15:57:43Z
dc.date.accessioned2020-05-28T18:02:57Z
dc.date.available2020-05-28T18:02:57Z
dc.date.issued2016-05-18
dc.description.abstractThe global competitive environment is forcing organizations to become lean and effective. As a result, a growing number of companies is looking for innovation to bring efficiency in their areas of operation to keep competitive. Higher Education Institutions - HEI, facing competition in the education sector, look for ways to differentiate themselves through the development of new teaching methods, more efficient processes and services with superior quality at affordable costs. In this sense, the present study aimed to assess whether the Innovation is a Competitive Advantage factor in Distance College in Brazil. It is a study of the sectional type, using mixed methods (Qual/Quant). Qualitative data were collected through structured interviews with twelve managers of distance learning courses and analyzed by categories of analysis using NVivo software. Quantitative data were collected through 117 questionnaires using scale adapted Cravo (2008) and analyzed using SPSS and SmartPLS software. Four constructs were identified on the scale of measurement of independent Technological Innovation variable (technological cutting edge, innovative posture, advantage in cost and risks associated with innovation) and five constructs in the variable measurement scale dependent Competitive Advantage (product development, incentives for participation and new ideas, internal base knowledge, isolation mechanisms and rarity of resources). Through factor analysis, we analyzed the correlation of technological innovation factors and competitive advantage, finding a correlation of 0.898 between these two variables.eng
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dc.identifier.citationMARQUES, José Carlos. A inovação como fator de vantagem competitiva nos cursos superiores a distância no Brasil. 2016. [148 f.]. Tese (Administração de Empresas) - Universidade Presbiteriana Mackenzie, [São Paulo].por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23274
dc.keywordsinnovationeng
dc.keywordstechnological innovationeng
dc.keywordscompetitive advantageeng
dc.keywordscollege educationeng
dc.keywordsdistance higher educationeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectinovaçãopor
dc.subjectinovação tecnológicapor
dc.subjectvantagem competitivapor
dc.subjecteducação superiorpor
dc.subjectensino superior a distânciapor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/11042/Jos%c3%a9%20Carlos%20Marques.pdf.jpg*
dc.titleA inovação como fator de vantagem competitiva nos cursos superiores a distância no Brasilpor
dc.typeTesepor
local.contributor.board1Bido, Diógenes de Souza
local.contributor.board2Albertin, Alberto Luiz
local.contributor.board3Bataglia, Walter
local.contributor.board4Oliva, Fabio Lotti
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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