A inovação como fator de vantagem competitiva nos cursos superiores a distância no Brasil

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Marques, José Carlos
Zilber, Moisés Ari
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Bido, Diógenes de Souza
Albertin, Alberto Luiz
Bataglia, Walter
Oliva, Fabio Lotti
Administração de Empresas
The global competitive environment is forcing organizations to become lean and effective. As a result, a growing number of companies is looking for innovation to bring efficiency in their areas of operation to keep competitive. Higher Education Institutions - HEI, facing competition in the education sector, look for ways to differentiate themselves through the development of new teaching methods, more efficient processes and services with superior quality at affordable costs. In this sense, the present study aimed to assess whether the Innovation is a Competitive Advantage factor in Distance College in Brazil. It is a study of the sectional type, using mixed methods (Qual/Quant). Qualitative data were collected through structured interviews with twelve managers of distance learning courses and analyzed by categories of analysis using NVivo software. Quantitative data were collected through 117 questionnaires using scale adapted Cravo (2008) and analyzed using SPSS and SmartPLS software. Four constructs were identified on the scale of measurement of independent Technological Innovation variable (technological cutting edge, innovative posture, advantage in cost and risks associated with innovation) and five constructs in the variable measurement scale dependent Competitive Advantage (product development, incentives for participation and new ideas, internal base knowledge, isolation mechanisms and rarity of resources). Through factor analysis, we analyzed the correlation of technological innovation factors and competitive advantage, finding a correlation of 0.898 between these two variables.
inovação , inovação tecnológica , vantagem competitiva , educação superior , ensino superior a distância
Assuntos Scopus
MARQUES, José Carlos. A inovação como fator de vantagem competitiva nos cursos superiores a distância no Brasil. 2016. [148 f.]. Tese (Administração de Empresas) - Universidade Presbiteriana Mackenzie, [São Paulo].