Construção de uma ferramenta gerencial de autodiagnostico: o engaged scholarship e a aprendizagem por meio do uso

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Imagem de Miniatura
Tipo
Dissertação
Data de publicação
2019-03-14
Periódico
Citações (Scopus)
Autores
Portes, Marcus Vinicius Massignan
Orientador
Mendonça Neto, Octávio Ribeiro de
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Dultra-de-Lima, Ronaldo Gomes
Aguiar, Andson Braga de
Programa
Controladoria e Finanças Empresariais
Resumo
Objective of the work: Due to the existence of a gap between researchers and practitioners in management areas and the fact that this gap is more evident in small and medium-sized companies, the objective of this study was to construct a self-diagnostic tool based on the approach of the engaged scholarship, with its main focus on the use of business management tools by small and medium-sized companies. Design / Methodology / Approach: This work is classified as an applied research that contribute to reduce the gap between academic research and professional practices using the engaged research approach. Results: The result was to make this self-diagnostic tool available to the public on the link http: //201.6.243.44:2875/controladoria. This tool provides a diagnostic to the managers of micro and small business, situating their exposure to operational risks by providing diagnostics relation to the safety margin used by the Company and the low diversification in clients. The interactive tool also provides recommendations for the managers regarding the importance of managerial control techniques. Practical Implications: The results should be analyzed considering the limitations of this work, which developed an interactive self-diagnosis tool that sought to analyze the safety margin used and the degree of customer diversification used by small companies. The main gain was the dissemination of knowledge and the reduction of the gap between researchers and practitioners.
Descrição
Palavras-chave
ferramenta de autodiagnóstico , pesquisa engajada , geração de conhecimento
Assuntos Scopus
Citação
PORTES, Marcus Vinicius Massignan. Construção de uma ferramenta gerencial de autodiagnostico: o engaged scholarship e a aprendizagem por meio do uso. 2019. 51 f. Dissertação (Controladoria e Finanças Empresariais) - Universidade Presbiteriana Mackenzie, São Paulo.