Territórios da rádio universitária no século XXI: estudo cultural de emissoras nos Estados Unidos e no Brasil
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Tipo
Tese
Data de publicação
2021-02-04
Periódico
Citações (Scopus)
Autores
Cardoso, Lenize Villaça
Orientador
Schwartz, Rosana Maria Pires Barbato
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Souza Neto, João Clemente de
Maluly, Luciano Victor Barros
Corrêa, Mirtes de Morais
Mello, Paulo César Barbosa
Maluly, Luciano Victor Barros
Corrêa, Mirtes de Morais
Mello, Paulo César Barbosa
Programa
Educação, Arte e História da Cultura
Resumo
O objetivo desta tese foi problematizar a existência das emissoras de rádios universitárias frente às exigências da contemporaneidade com questionamentos sobre gerenciamento, formato, aspectos socioculturais do público-alvo para descobrir se continuam cumprindo com seu papel educativo e cultural na sociedade. Para isso, realizou-se um estudo internacional sustentado pelo método da observação e da pesquisa de campo exploratória e qualitativa, em duas emissoras norte-americanas da State University of New York – SUNY: WCDB FM campus Albany e, a 89.1 FM The Point campus Brockport, e a Rádio Web Mackenzie, da Universidade Presbiteriana Mackenzie, no Brasil. E foram encontradas desconexões territoriais entre a juventude digital e a comunidade acadêmica. Funcionários, alunos e professores foram ouvidos e apontaram o "uso inteligente e direcionado da tecnologia" como o caminho de volta para o sentimento de pertencimento e engajamento - tanto na produção quanto na divulgação de conteúdo - para essa reconexão. Caso contrário, essa mídia tradicional, forte impulsionadora da construção da cidadania, responsável pelo descerramento do conhecimento científico, "a voz" da produção cultural para e com a comunidade a qual pertence, corre o risco de ser “calada”.
This thesis aims to problematize the existence of college radio stations in the face of the demands of contemporaneity with questions about management, format, sociocultural aspects of the target audience to find out if they continue to fulfill their educational and cultural role in society. For this, an international study was conducted supported by exploratory and qualitative field research in two North American stations of the State University of New York – SUNY: WCDB FM campus Albany and the 89.1 FM The Point campus Brockport and, in Brazil, The Rádio Web Mackenzie, from Mackenzie Presbyterian University, in which were pointed out territorial disconnections between digital youth and the academic community. Managers, employees, students and professors were heard in the three stations and observed that only the "intelligent and targeted use of technology" would bring back the belonging and engagement feelings - both in the production and outreach of the content - as the way for this reconnection. Otherwise, this traditional media, strong driver of the construction of citizenship, responsible for dissemination of scientific knowledge, "the voice" of cultural production to and with the community in which its belong, runs the risk of being muted.
This thesis aims to problematize the existence of college radio stations in the face of the demands of contemporaneity with questions about management, format, sociocultural aspects of the target audience to find out if they continue to fulfill their educational and cultural role in society. For this, an international study was conducted supported by exploratory and qualitative field research in two North American stations of the State University of New York – SUNY: WCDB FM campus Albany and the 89.1 FM The Point campus Brockport and, in Brazil, The Rádio Web Mackenzie, from Mackenzie Presbyterian University, in which were pointed out territorial disconnections between digital youth and the academic community. Managers, employees, students and professors were heard in the three stations and observed that only the "intelligent and targeted use of technology" would bring back the belonging and engagement feelings - both in the production and outreach of the content - as the way for this reconnection. Otherwise, this traditional media, strong driver of the construction of citizenship, responsible for dissemination of scientific knowledge, "the voice" of cultural production to and with the community in which its belong, runs the risk of being muted.
Descrição
Palavras-chave
89.1 FM The Point , cultura , rádios universitárias , Rádio Web Mackenzie , WCDB FM Albany
Assuntos Scopus
Citação
CARDOSO, Lenize Villaça. Territórios da rádio universitária no século XXI: estudo cultural de emissoras nos Estados Unidos e no Brasil. 2020. 263 f. Tese (Educação, Arte e História da Cultura) - Universidade Presbiteriana Mackenzie, São Paulo, 2021.