A publicidade abusiva em face da hipossuficiência da criança

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dc.contributor.advisorSmanio, Gianpaolo Poggiopt_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/9297681530922931por
dc.contributor.authorFonteles, Brice Sampaio Telespt_BR
dc.creator.Latteshttp://lattes.cnpq.br/2918961283118414por
dc.date.accessioned2016-03-15T19:34:43Z
dc.date.accessioned2020-05-28T18:06:21Z
dc.date.available2009-09-09pt_BR
dc.date.available2020-05-28T18:06:21Z
dc.date.issued2009-02-10pt_BR
dc.description.abstractThe present dissertation approaches publicity aimed at children, specifically the one which is shown on television media. It is here emphasized problems generated by childhood consumerism and how this consumeristic behavior is related to publicity aimed at children. Brazilian Consumer Protection Code considers the publicity aimed at children abusive because it takes advantage of the lack of experience and ability to judge attributed to children, who are still developing individuals, and for this reason have their rights broadly secured by the Brazilian Federal Constitution of 1988 and the Brazilian Child and Adolescent Statute. The encounter of these three set of laws establishes a complete protection system that makes publicity aimed at children intrinsically illegal. In conclusion, this restriction could coexist with the state of democratic rights, considering citizenship development based on infancy protection, which could be secured by laws or by the civil society as a whole.eng
dc.description.sponsorshipFundo Mackenzie de Pesquisapt_BR
dc.formatapplication/pdfpor
dc.identifier.citationFONTELES, Brice Sampaio Teles. A publicidade abusiva em face da hipossuficiência da criança. 2009. 105 f. Dissertação (Mestrado em Direito) - Universidade Presbiteriana Mackenzie, São Paulo, 2009.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23955
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectpublicidadepor
dc.subjectcriançapor
dc.subjecthipossuficiênciapor
dc.subjectconsumidorpor
dc.subjectpublicityeng
dc.subjectchildreneng
dc.subjectunder sufficiencyeng
dc.subjectconsumereng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::DIREITOpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/3519/Brice%20Sampaio%20Teles%20Fonteles.pdf.jpg*
dc.titleA publicidade abusiva em face da hipossuficiência da criançapor
dc.typeDissertaçãopor
local.contributor.board1Shimura, Sergio Seijipt_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/0426275034329432por
local.contributor.board2Siqueira Neto, José Franciscopt_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/0281418007501711por
local.publisher.countryBRpor
local.publisher.departmentDireitopor
local.publisher.initialsUPMpor
local.publisher.programDireito Político e Econômicopor
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