A publicidade abusiva em face da hipossuficiência da criança

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Tipo
Dissertação
Data de publicação
2009-02-10
Periódico
Citações (Scopus)
Autores
Fonteles, Brice Sampaio Teles
Orientador
Smanio, Gianpaolo Poggio
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Shimura, Sergio Seiji
Siqueira Neto, José Francisco
Programa
Direito Político e Econômico
Resumo
The present dissertation approaches publicity aimed at children, specifically the one which is shown on television media. It is here emphasized problems generated by childhood consumerism and how this consumeristic behavior is related to publicity aimed at children. Brazilian Consumer Protection Code considers the publicity aimed at children abusive because it takes advantage of the lack of experience and ability to judge attributed to children, who are still developing individuals, and for this reason have their rights broadly secured by the Brazilian Federal Constitution of 1988 and the Brazilian Child and Adolescent Statute. The encounter of these three set of laws establishes a complete protection system that makes publicity aimed at children intrinsically illegal. In conclusion, this restriction could coexist with the state of democratic rights, considering citizenship development based on infancy protection, which could be secured by laws or by the civil society as a whole.
Descrição
Palavras-chave
publicidade , criança , hipossuficiência , consumidor , publicity , children , under sufficiency , consumer
Assuntos Scopus
Citação
FONTELES, Brice Sampaio Teles. A publicidade abusiva em face da hipossuficiência da criança. 2009. 105 f. Dissertação (Mestrado em Direito) - Universidade Presbiteriana Mackenzie, São Paulo, 2009.