Pílulas de moda: jornalismo e podcast
Tipo
TCC
Data de publicação
2023-12-06
Periódico
Citações (Scopus)
Autores
Silva, Gabriela Ferreira Correa da
Orientador
Santos, Leslye Revely dos
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
Este relatório apresenta a parte teórica de uma pesquisa realizada para o
desenvolvimento e realização do podcast 'Pílulas de Moda' como parte da conclusão
do curso de Graduação em Jornalismo. A temática da investigação reflete a respeito
do ato de se vestir como uma forma de auto expressão, moda e identidade que se
relacionam diretamente com questões culturais, sociais e políticas. O texto
compreende apontamentos sobre a moda, a identidade, o jornalismo, mercado,
posicionamento de marca, assim como os questionamentos apontados em forma de
podcast para ampliar a discussão. O tema do podcast "Pílulas da Moda" são pautas
variadas e atuais acerca da indústria da moda, que visam relacionar moda e
identidade, falando com nomes que atuam nesta área. O produto traz a estilista
Carolina Pecegueiro, que é Head de estilo no grupo Morena Rosa; Renata Brosina,
jornalista e crítica de moda fundadora da Portrait Magazine; Julia Mendes, marketing
da Misci; e Caroline Mauro co-fundadora da Makai Bikini. A pesquisa tem como base
autores e pesquisadores principais como Gilles Lipovetsky, Jean Baudrillard, André
Carvalhal, com o objetivo de demonstrar como a moda, tendências, estilos, cultura e
marca relacionam-se e considerando casos atuais de marcas e estilos
contemporâneos.
This report presents the theoretical part of research carried out for the development and production of the podcast 'Pílulas de Moda' as part of the Undergraduate Journalism course. The theme of the investigation reflects on the act of dressing as a form of self-expression, fashion and identity that are directly related to cultural, social and political issues. The text includes notes on fashion, identity, journalism, market, brand positioning, as well as questions raised in the form of a podcast to broaden the discussion. The theme of the podcast 'Pílulas da Moda' is varied and current topics about the fashion industry, which aim to relate fashion and identity, speaking to names that work in this area. The product features stylist Carolina Pecegueiro, who is Head of Style at the Morena Rosa group; Renata Brosina, journalist and fashion critic and founder of Portrait Magazine; Susana Barbosa, editor-in-chief of Elle Brasil; Julia Mendes, marketing at Misci; and Caroline Mauro co-founder of Makai Bikini. The research is based on main authors and researchers such as Gilles Lipovetsky, Jean Baudrillard, André Carvalhal, with the aim of demonstrating how fashion, trends, styles, culture and brands are related and considering current cases of contemporary brands and styles.
This report presents the theoretical part of research carried out for the development and production of the podcast 'Pílulas de Moda' as part of the Undergraduate Journalism course. The theme of the investigation reflects on the act of dressing as a form of self-expression, fashion and identity that are directly related to cultural, social and political issues. The text includes notes on fashion, identity, journalism, market, brand positioning, as well as questions raised in the form of a podcast to broaden the discussion. The theme of the podcast 'Pílulas da Moda' is varied and current topics about the fashion industry, which aim to relate fashion and identity, speaking to names that work in this area. The product features stylist Carolina Pecegueiro, who is Head of Style at the Morena Rosa group; Renata Brosina, journalist and fashion critic and founder of Portrait Magazine; Susana Barbosa, editor-in-chief of Elle Brasil; Julia Mendes, marketing at Misci; and Caroline Mauro co-founder of Makai Bikini. The research is based on main authors and researchers such as Gilles Lipovetsky, Jean Baudrillard, André Carvalhal, with the aim of demonstrating how fashion, trends, styles, culture and brands are related and considering current cases of contemporary brands and styles.
Descrição
Trabalho aprovado com o conceito MUITO BOM.
Palavras-chave
jornalismo , podcast , moda , cultura , estilo , contemporâneo