Herança digital: sucessão da rede social Instagram como bem digital dotado de valor econômico
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TCC
Date
2020-06
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Authors
Carvalho, Larissa Balieiro
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Carvalho, André Norberto Carbone de
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Abstract
Este trabalho tem por objetivo analisar a possibilidade de transmissão da rede social
Instagram por causa mortis, perante sua possível valoração econômica em virtude das atuais
práticas de publicidade digital e de influenciadores. Constatou-se que a ausência legislativa
sobre o tema da herança digital (Instagram, enquanto bem digital, integra a herança digital)
torna complexo e moroso o exercício do direito à herança, de cunho constitucional, e pode
prejudicar os herdeiros do falecido detentor da rede social. Por fim, conclui-se que há
necessidade de tratativa sobre o assunto a fim de pacificar e tornar fácil e ágil o exercício do
direito em tela, mesmo quando se tratar de rede social.
The present work has the objective to analyze the possibility of transmission of the social media Instagram for cause deaths, front its possible economic valuation in digital virtue of current action of digital marketing and marketing of influencers. It has been evidenced that the absence of legislative dealt on the subject of the digital inheritance (Instagram, of the assets digital, part of the digital heritage) becomes complex and a weak person, the constitutional matrix, right of action the inheritance and can harm the heirs of the deceased, detainer of the social media. Finally it concludes that it has great needy of dealt on the similar subject to pacify and to be easy the right of action on screen exactly when to deal with social media.
The present work has the objective to analyze the possibility of transmission of the social media Instagram for cause deaths, front its possible economic valuation in digital virtue of current action of digital marketing and marketing of influencers. It has been evidenced that the absence of legislative dealt on the subject of the digital inheritance (Instagram, of the assets digital, part of the digital heritage) becomes complex and a weak person, the constitutional matrix, right of action the inheritance and can harm the heirs of the deceased, detainer of the social media. Finally it concludes that it has great needy of dealt on the similar subject to pacify and to be easy the right of action on screen exactly when to deal with social media.
Description
Keywords
herança , sucessão , redes sociais , bens digitais , inheritance , succession , social midias , digital assets