Cielo
Arquivos
Tipo
TCC
Data de publicação
2022-05
Periódico
Citações (Scopus)
Autores
Midori, Ana Carolina
Laubach, Ana Isli
Tuffani, Beatriz
Couto, João Vitor
Saad, Maria Eduarda
Laubach, Ana Isli
Tuffani, Beatriz
Couto, João Vitor
Saad, Maria Eduarda
Orientador
Zafaneli, Eduardo Santos Rocha
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
Utilizando da marca Cielo, a qual atua no segmento de soluções de pagamento, o desenvolvimento do trabalho se deve há um objetivo principal, reposicionar a marca. A empresa atua no mercado há anos e tem como principal produto o pagamento através de maquininhas de cartão, isso acaba tornando o reconhecimento da marca limitado. Nosso objetivo como agência é garantir a valorização dos demais produtos fazendo com que a marca seja enxergada muito além de uma maquininha. Para isso o trabalho foi desenvolvido em etapas que fossem capazes de identificar desde o diagnóstico até estratégias de meios físicos e online, que fossem capazes de promover essa mudança, trazendo posicionamento e fortalecimento de marca.
Cielo operates providing numerous sorts of payment solutions; byusing this brand as a benchmark, we sought to achieve our maingoal, e.g., to peomote a repositioning of the brand in the market.The company has been operating in the market for years and itsmain product is payment operations by means od card machines,which implies in the brand's very limited recognition. Our goal as anagency is to guarantee the appreciation of other products, makingthe brand be seen as far beyond a payment machine. The refore, the project was developed in stages that were able to identify from diagnosis to offline and online strategies, which were able to promote this change, bringing positioning and brandstrengthening.
Cielo operates providing numerous sorts of payment solutions; byusing this brand as a benchmark, we sought to achieve our maingoal, e.g., to peomote a repositioning of the brand in the market.The company has been operating in the market for years and itsmain product is payment operations by means od card machines,which implies in the brand's very limited recognition. Our goal as anagency is to guarantee the appreciation of other products, makingthe brand be seen as far beyond a payment machine. The refore, the project was developed in stages that were able to identify from diagnosis to offline and online strategies, which were able to promote this change, bringing positioning and brandstrengthening.
Descrição
Palavras-chave
publicidade , marca , posicionamento , tecnologia , publicity , brand , positioning , technology