Brechós como ferramenta de estímulo à moda sustentável
Tipo
TCC
Data de publicação
2022-06
Periódico
Citações (Scopus)
Autores
Balog, Kessy Alana Santos
Orientador
Vieira, Nancely Huminhick
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
O objetivo deste trabalho é produzir uma narrativa transmídia sobre a atuação dos brechós como uma ferramenta importante na redução dos impactos promovidos pela indústria da moda e as possibilidades que oferecem, da perspectiva de quem compra e de quem trabalha neste segmento. Estes componentes são relacionados ao longo de quatro reportagens em texto, um podcast e um editorial de moda que abordam diversos olhares sobre o tema.
A linguagem do projeto é voltada para o jornalismo de moda com desenvolvimento da parte imagética pertinente à editoria como proposto por Ruth Joffily, sob a perspectiva de moda sustentável de Lilyan Berlim, com maior contextualização do assunto e reflexões acerca dos nossos comportamentos individuais e quanto sociedade.
No decorrer do projeto é discutido ainda o conceito de narrativa transmídia por meio da Cultura da Convergência de Henry Jenkins, o qual defende o uso de diferentes mídias para difundir uma narrativa, a fim de torná-la leve, dinâmica e abrangente. Como resultado do estudo será apresentado o produto final.
The objective of this work is to produce a transmedia narrative about the role of thrift stores as an important tool in reducing the impacts promoted by the fashion industry and the possibilities they offer, from the perspective of those who buy and who work in this segment. These components are listed in four text reports, a podcast and a fashion editorial that address different perspectives on the topic. The language of the project is focused on fashion journalism with the development of the imagery part relevant to the editorial as proposed by Ruth Joffily, from the perspective of sustainable fashion by Lilyan Berlin, with greater contextualization of the subject and reflections on our individual behaviors and how much society. During the project, the concept of transmedia narrative is also discussed through Henry Jenkins' Culture of Convergence, which defends the use of different media to spread a narrative, in order to make it light, dynamic and comprehensive. As a result of the study, the final product will be presented.
The objective of this work is to produce a transmedia narrative about the role of thrift stores as an important tool in reducing the impacts promoted by the fashion industry and the possibilities they offer, from the perspective of those who buy and who work in this segment. These components are listed in four text reports, a podcast and a fashion editorial that address different perspectives on the topic. The language of the project is focused on fashion journalism with the development of the imagery part relevant to the editorial as proposed by Ruth Joffily, from the perspective of sustainable fashion by Lilyan Berlin, with greater contextualization of the subject and reflections on our individual behaviors and how much society. During the project, the concept of transmedia narrative is also discussed through Henry Jenkins' Culture of Convergence, which defends the use of different media to spread a narrative, in order to make it light, dynamic and comprehensive. As a result of the study, the final product will be presented.
Descrição
Palavras-chave
brechós , moda , jornalismo de moda , meio ambiente , transmídia , sustentabilidade , thrift store , fashion , fashion journalism , environment , transmedia , fashion conscious , sustainability