Impactos da precificação dos arranjos de pagamento no mercado concorrencial: uma análise do caso Itaú-Mastercard
Tipo
TCC
Data de publicação
2019-11
Periódico
Citações (Scopus)
Autores
Menezes, Anna Carolina Lopes de
Orientador
Masso, Fabiano Dolenc Del
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
O presente estudo visa analisar e discutir como o sistema operacional e o método de precificação no âmbito dos arranjos de pagamento podem influenciar no grau de rivalidade do mercado. Para isso analisamos o caso da joint venture celebrada entre o Itaú e a Mastercard, para a criação de uma nova bandeira e destrinchamos a proposta apreciada pelo CADE em 2012 sob o modelo operacional VAN/VAN Off-Us, a nova proposta apresentada no ato de concentração de 2015 cujo modelo operacional era o full acquierer e as hipóteses de fechamento de mercado verificadas pelo CADE ao fazer a avaliação da Operação, sempre as contextualizando conforme a teoria econômica do Mercado de Dois Lados e o papel da bandeira nos arranjos de pagamento.
The present study aims to analyze and discuss how the operating system and the pricing method under payment scheme can influence the degree of competition in the market. For this, we analyze the case of a joint venture between Itaú and Mastercard, to create a new flag and we detail a proposal appreciated by CADE in 2012 under the operating model VAN / VAN Off-Us, a new proposal presented in the model of 2015’s concentration act, whose operating model was the full buyer and as a market foreclosure verified by CADE in making an assessment of the operation, always contextualizing according to the economic theory of the Two-Sided Market and the role of the flag in payment scheme.
The present study aims to analyze and discuss how the operating system and the pricing method under payment scheme can influence the degree of competition in the market. For this, we analyze the case of a joint venture between Itaú and Mastercard, to create a new flag and we detail a proposal appreciated by CADE in 2012 under the operating model VAN / VAN Off-Us, a new proposal presented in the model of 2015’s concentration act, whose operating model was the full buyer and as a market foreclosure verified by CADE in making an assessment of the operation, always contextualizing according to the economic theory of the Two-Sided Market and the role of the flag in payment scheme.
Descrição
Palavras-chave
integração vertical , arranjos de pagamento , mercado de dois lados , fechamento de mercado , family , tort law , damage , parental abdication , parental absence