Análise da intenção de compra em lojas autônomas
Tipo
TCC
Data de publicação
2021-12
Periódico
Citações (Scopus)
Autores
Bordokan, Cristina El Khouri
Rafael, Manuela Rossini
Santos, Maria Luiza Oliveira
Rafael, Manuela Rossini
Santos, Maria Luiza Oliveira
Orientador
Pereira, Veridiana Rotondoro
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
O presente trabalho teve como objetivo analisar a intenção de compra do consumidor em lojas
autônomas, visto que os padrões de consumo evoluíram conforme o passar dos anos, assim
como as expectativas do consumidor. Assim, foi realizada uma pesquisa Survey, utilizando
escalas já validadas, adotando como resposta a Escala Likert, e também variáveis de controle
como faixa etária e renda mensal, a fim de analisar quais fatores influenciam no consumo em
lojas autônomas. Para a análise fatorial dos resultados foi utilizado o software Jamovi, tendo
encontrado, quatro fatores para testar as hipóteses levantadas: Intenção de Compra, Covid,
Facilidade de Compra e Hábitos de Compra. Analisando as correlações notou-se que o Covid
foi o fator com menor correspondência em relação a intenção de compra, e o que mais influencia
os respondentes, é o fator Facilidade de Compra. Além disso, foi apurado a possibilidade de
influência quanto a idade e renda mensal, podendo-se concluir que para a idade não há nenhuma
interferência, porém para renda, os consumidores com renda mensal acima de 20 saláriosmínimos
estão mais dispostos a trocar lojas convencionais por lojas autônomas, o que explica
que apesar do custo, prevalece a facilidade das mesmas.
The present work aims to analyze the consumer's purchase intention in autonomous stores, as consumption patterns have envolved over the years, as well as consumer expectations. Based on this, a Survey research was carried out, using scales that have already been validated, adopting the Likert Scale as a response, as well as control variables such as age group and monthly income in order to analyze which factors influence consumption in autonomous stores. For the factor analysis of the results, the Jamovi software was used, having found four factors to test the raised hypotheses: Purchase Intention, Covid, Ease of Purchase and Purchase Habits. Analyzing the correlations, it was noted that Covid was the factor with the lowest correspondence in relation to purchase intention, and the one that most influences the respondents is the Ease of Purchase facto. In addition, the possibility of influencing age and monthly income was investigated, and it can be concluded that for age there is no interference, but for income, consumers with monthly income above 20 minimum wages are more willing to switch to conventional stores by autonomous stores, which explains that despite the cost, their ease prevails.
The present work aims to analyze the consumer's purchase intention in autonomous stores, as consumption patterns have envolved over the years, as well as consumer expectations. Based on this, a Survey research was carried out, using scales that have already been validated, adopting the Likert Scale as a response, as well as control variables such as age group and monthly income in order to analyze which factors influence consumption in autonomous stores. For the factor analysis of the results, the Jamovi software was used, having found four factors to test the raised hypotheses: Purchase Intention, Covid, Ease of Purchase and Purchase Habits. Analyzing the correlations, it was noted that Covid was the factor with the lowest correspondence in relation to purchase intention, and the one that most influences the respondents is the Ease of Purchase facto. In addition, the possibility of influencing age and monthly income was investigated, and it can be concluded that for age there is no interference, but for income, consumers with monthly income above 20 minimum wages are more willing to switch to conventional stores by autonomous stores, which explains that despite the cost, their ease prevails.
Descrição
Palavras-chave
intenção de compra , lojas autônomas , análise fatorial exploratória , purchase intention , autonomous store , exploratory factorial analysis