O avesso da roupa: a moda colaborativa pelo olhar feminino na cidade de São Paulo
Tipo
TCC
Data de publicação
2019-06
Periódico
Citações (Scopus)
Autores
Santos, Leticia Oliveira dos
Orientador
Moraes, Mirtes de
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
As formas de consumo e produção de todos os setores vêm sendo muito
questionadas em relação aos impactos que causam no meio ambiente e na
sociedade, um dos nichos que vem sendo repensado é a indústria têxtil.
São Paulo sempre foi referência de moda no Brasil e no mundo, e tem sido
uma incubadora de novas formas de consumo e produção, crescendo o número de
marcas independentes e com propósito de conscientização ambiental e social, e
espaços colaborativos de venda, como feiras e lojas que abrigam mais de uma marca.
Mulheres têm sido protagonistas nesse movimento, elas têm se levantado
juntas na cidade de São Paulo para mudar a lógica da moda e mostrar que o futuro
da moda está na colaboração. A ideia de concorrência tem sido colocada de lado,
sendo substituída pela sororidade, e assim, elas buscam nas parcerias fortalecer seus
empreendimentos e propósito em prol de uma cadeia de produção justa.
Esse trabalho busca mostrar as ações sob olhar feminino na moda de forma
colaborativa, realizado na cidade de São Paulo.
The ways of consumption and production of all sectors had been very questioned because of the impacts caused in the environment and society. This one of the niche that has been rethought is the textile industry. São Paulo has always been the reference of fashion in Brazil and in the world, and it has been a incubator of new ways of consumption and production. As a result, the number of independent brands are growing. These brands have the purpose of promoting environmental and social awareness, and collaborative sales spaces, like marketplaces and shops that house more than one brand. Women has been protagonists in this movement, they have been standing together in the city of São Paulo to change the logic of fashion and to show that the future of fashion it is in collaboration. The idea of competition has been set aside, and replaced by sisterhood, and so they build partnerships to strengthen their enterprises and purpose in favor of a right production network. This work has the purpose to show the actions performed in the city of São Paulo, under the feminine look on fashion, in a collaborative way.
The ways of consumption and production of all sectors had been very questioned because of the impacts caused in the environment and society. This one of the niche that has been rethought is the textile industry. São Paulo has always been the reference of fashion in Brazil and in the world, and it has been a incubator of new ways of consumption and production. As a result, the number of independent brands are growing. These brands have the purpose of promoting environmental and social awareness, and collaborative sales spaces, like marketplaces and shops that house more than one brand. Women has been protagonists in this movement, they have been standing together in the city of São Paulo to change the logic of fashion and to show that the future of fashion it is in collaboration. The idea of competition has been set aside, and replaced by sisterhood, and so they build partnerships to strengthen their enterprises and purpose in favor of a right production network. This work has the purpose to show the actions performed in the city of São Paulo, under the feminine look on fashion, in a collaborative way.
Descrição
Acesso online;
https://youtu.be/rizOkLl0IWA
Palavras-chave
São Paulo , mulheres , empreendedorismo , sororidade , economia colaborativa , São Paulo , women , entrepreneurship , sisterhood , collaborative economy