O outro lado da ração animal
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TCC
Date
2019-01
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Authors
Zanata, Daniel Uchida
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Paiero, Denise
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Abstract
Este relatório serve de base para a peça jornalística que mostra a
relação do crescimento da indústria de ração animal com a mídia e publicidade,
explicando as suas origens, sua ascensão e como a ração tornou-se senso
comum para a nutrição animal, bem como seus possíveis malefícios para a
saúde. Mostra-se também alternativas de dietas, como elas funcionam e quais
os possíveis benefícios para cães e gatos. A peça é construída no modelo de
grande reportagem para revista, e inclui na sua metodologia pesquisa de
campo com tutores e especialistas – tanto tradicionais como alternativos – e
embasamento teórico de autores renomados sobre nutrição animal alternativa,
como Tom Lonsdale, Karen Becker e Lew Olson. Os resultados obtidos
mostram a necessidade de debater sobre qual a melhor dieta para animais
domésticos, e que as opções disponíveis são bem mais amplas do que se
imagina
This report works as the basis for the journalistic writing that shows the relation between the pet food industry’s growth and the media and advertising, explaining its origins, ascension and how pet food became common sense for animal nutrition, as well as its possible harms to health. It’s also shown alternatives for diets, how it works and its possible benefits for dogs and cats. This writing is built in the in-depth reporting model for magazines, and has in its methodology a field research with pet tutors and experts – both traditional and alternative – and theoretical basis from renowned authors about alternative animal nutrition, such as Tom Lonsdale, Karen Becker and Lew Olson. The obtained results show the need to debate about which diet is the best for pets, and the available choices are wider than it seems
This report works as the basis for the journalistic writing that shows the relation between the pet food industry’s growth and the media and advertising, explaining its origins, ascension and how pet food became common sense for animal nutrition, as well as its possible harms to health. It’s also shown alternatives for diets, how it works and its possible benefits for dogs and cats. This writing is built in the in-depth reporting model for magazines, and has in its methodology a field research with pet tutors and experts – both traditional and alternative – and theoretical basis from renowned authors about alternative animal nutrition, such as Tom Lonsdale, Karen Becker and Lew Olson. The obtained results show the need to debate about which diet is the best for pets, and the available choices are wider than it seems
Description
Keywords
ração animal , dietas alternativas , grande reportagem , jornalismo , pet food , alternative diets , in-depth reporting , journalism