O ethos na comunicação institucional: um olhar sobre a Revista Mackenzie

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Tipo
Dissertação
Data
2014-03-25
Autores
Nogueira, Déspina Maria Iliadis
Orientador
Brito, Regina Helena Pires de
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Almeida, Cleverson Pereira de
Andrade, Carlos Augusto Baptista de
Programa
Letras
Resumo
Inserted in the line of research "Language, literature and society: discourse in the communication, religious, pedagogic, political discourses", this study, based on theoretical assumptions of Dominique Maingueneau analyses the process of ethos construction in the Mackenzie institutional communication. Thus, we fall back on study of two texts of Mackenzie Magazine, which approach the birthday celebrations of Mackenzie Presbyterian University in two moments: 50 and 60 years of University foundation. This research demonstrated that journalistic coverage of these two important dates in the institution history reveals an ethos that is full of identity marks. These features emerge on the analysis of verbal and nonverbal aspects, typical of the magazine s institutional language, which is pervaded by a unique discourse and underpin the committed image to the values of a Christian education that is presented by that institution.
Descrição
Palavras-chave
Revista Mackenzie , ethos , comunicação institucional , análise do discurso , Mackenzie magazine , ethos , institutional communication , discourse analysis
Citação
NOGUEIRA, Déspina Maria Iliadis. O ethos na comunicação institucional: um olhar sobre a Revista Mackenzie. 2014. 110 f. Dissertação (Mestrado em Letras) - Universidade Presbiteriana Mackenzie, São Paulo, 2014.