O ethos na comunicação institucional: um olhar sobre a Revista Mackenzie

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dc.contributor.advisorBrito, Regina Helena Pires dept_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/5720921133186299por
dc.contributor.authorNogueira, Déspina Maria Iliadispt_BR
dc.creator.Latteshttp://lattes.cnpq.br/9596663000583024por
dc.date.accessioned2016-03-15T19:45:58Z
dc.date.accessioned2020-05-28T18:13:08Z
dc.date.available2014-06-06pt_BR
dc.date.available2020-05-28T18:13:08Z
dc.date.issued2014-03-25pt_BR
dc.description.abstractInserted in the line of research "Language, literature and society: discourse in the communication, religious, pedagogic, political discourses", this study, based on theoretical assumptions of Dominique Maingueneau analyses the process of ethos construction in the Mackenzie institutional communication. Thus, we fall back on study of two texts of Mackenzie Magazine, which approach the birthday celebrations of Mackenzie Presbyterian University in two moments: 50 and 60 years of University foundation. This research demonstrated that journalistic coverage of these two important dates in the institution history reveals an ethos that is full of identity marks. These features emerge on the analysis of verbal and nonverbal aspects, typical of the magazine s institutional language, which is pervaded by a unique discourse and underpin the committed image to the values of a Christian education that is presented by that institution.eng
dc.formatapplication/pdfpor
dc.identifier.citationNOGUEIRA, Déspina Maria Iliadis. O ethos na comunicação institucional: um olhar sobre a Revista Mackenzie. 2014. 110 f. Dissertação (Mestrado em Letras) - Universidade Presbiteriana Mackenzie, São Paulo, 2014.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/25322
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectRevista Mackenziepor
dc.subjectethospor
dc.subjectcomunicação institucionalpor
dc.subjectanálise do discursopor
dc.subjectMackenzie magazineeng
dc.subjectethoseng
dc.subjectinstitutional communicationeng
dc.subjectdiscourse analysiseng
dc.subject.cnpqCNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS::LINGUA PORTUGUESApor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/4199/Despina%20Maria%20Iliadis%20Nogueira.pdf.jpg*
dc.titleO ethos na comunicação institucional: um olhar sobre a Revista Mackenziepor
dc.typeDissertaçãopor
local.contributor.board1Almeida, Cleverson Pereira dept_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/2672994469944331por
local.contributor.board2Andrade, Carlos Augusto Baptista dept_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/8912251246011301por
local.publisher.countryBRpor
local.publisher.departmentLetraspor
local.publisher.initialsUPMpor
local.publisher.programLetraspor
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