Fusão e aquisição para obtenção de vantagem competitiva: um estudo em supermercados
Tipo
Dissertação
Data de publicação
2019-02-19
Periódico
Citações (Scopus)
Autores
Ortolan, Victor Zompero
Orientador
Zilber, Moisés Ari
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Perez, Gilberto
Camponar, Marcos Cortez
Sambiase, Marta Fabiano
Ikeda, Ana Akemi
Camponar, Marcos Cortez
Sambiase, Marta Fabiano
Ikeda, Ana Akemi
Programa
Administração de Empresas
Resumo
This study seeks to understand the merger and acquisition strategy as a source of
competitive advantage for small and medium-sized companies in supermarkets located
in interior regions of the State of São Paulo. In order to better understand the
phenomena to be studied, two companies in the supermarket segment operating in the
western region of the State of São Paulo were researched and using or already used
such a strategy. Therefore, we sought to know through a qualitative exploratory
research carried out with the six executives responsible for the management of the
companies. This study aims to analyze if the merger and acquisition process generates
Competitive Advantage for the company and if it is Sustainable. Data collection was
performed and treated through content analysis. The referred study resulted in the
identification of strategic actions carried out by companies in search of a strategic
positioning differentiated in the market in which they are inserted. The present study
presents in its final considerations the use of the Fusion and Acquisition Strategy by the
companies focus as a factor of important development of a Sustainable Competitive
Advantage.
Descrição
Palavras-chave
estratégia , planejamento estratégico , supermercados , vantagem competitiva sustentável
Assuntos Scopus
Citação
ORTOLAN, Victor Zompero. Fusão e aquisição para obtenção de vantagem competitiva : um estudo em supermercados. 2019. 89 f. Dissertação (Mestrado em Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo, 2019.