Fusão e aquisição para obtenção de vantagem competitiva: um estudo em supermercados

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dc.contributor.advisorZilber, Moisés Ari
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/0524413115146016por
dc.contributor.authorOrtolan, Victor Zompero
dc.creator.Latteshttp://lattes.cnpq.br/4442981877204664por
dc.date.accessioned2019-09-19T18:28:32Z
dc.date.accessioned2020-05-28T18:04:36Z
dc.date.available2020-05-28T18:04:36Z
dc.date.issued2019-02-19
dc.description.abstractThis study seeks to understand the merger and acquisition strategy as a source of competitive advantage for small and medium-sized companies in supermarkets located in interior regions of the State of São Paulo. In order to better understand the phenomena to be studied, two companies in the supermarket segment operating in the western region of the State of São Paulo were researched and using or already used such a strategy. Therefore, we sought to know through a qualitative exploratory research carried out with the six executives responsible for the management of the companies. This study aims to analyze if the merger and acquisition process generates Competitive Advantage for the company and if it is Sustainable. Data collection was performed and treated through content analysis. The referred study resulted in the identification of strategic actions carried out by companies in search of a strategic positioning differentiated in the market in which they are inserted. The present study presents in its final considerations the use of the Fusion and Acquisition Strategy by the companies focus as a factor of important development of a Sustainable Competitive Advantage.eng
dc.formatapplication/pdf*
dc.identifier.citationORTOLAN, Victor Zompero. Fusão e aquisição para obtenção de vantagem competitiva : um estudo em supermercados. 2019. 89 f. Dissertação (Mestrado em Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo, 2019.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23672
dc.keywordsstrategyeng
dc.keywordsstrategic planningeng
dc.keywordssupermarketseng
dc.keywordssustainable competitive advantageeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectestratégiapor
dc.subjectplanejamento estratégicopor
dc.subjectsupermercadospor
dc.subjectvantagem competitiva sustentávelpor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/19637/VICTOR%20ZOMPERO%20ORTOLAN.pdf.jpg*
dc.titleFusão e aquisição para obtenção de vantagem competitiva: um estudo em supermercadospor
dc.typeDissertaçãopor
local.contributor.board1Perez, Gilberto
local.contributor.board2Camponar, Marcos Cortez
local.contributor.board3Sambiase, Marta Fabiano
local.contributor.board4Ikeda, Ana Akemi
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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