Os efeitos da utilização do Big Data na inteligência competitiva

Imagem de Miniatura
Tipo
Dissertação
Data
2018-06-11
Autores
Lourenço Gimenez, Maycon Franco
Orientador
Perez, Gilberto
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Medeiros Junior, Alberto de
Vidal, Antonio Geraldo da Rocha
Programa
Administração de Empresas
Resumo
With this research, we tried to verify the influence of the use of the technology of set Big Data on competitive intelligence. The method of research was the qualitative, descriptive and exploratory character, being data collection made with in-depth interviews, directed through a structured script previously prepared. Were interviewed four experts and managers who work directly with the set of techniques and tools that make up the Big Data ecosystem. The analysis of the data was for the use of content analysis and the results of the survey, obtained by the formation of five categories, indicated that there is influence on the results obtained by competitive intelligence through the use of Big Data. The results also indicate the existence of relationships between the main dimensions of the Big Data with the stages of the cycle of competitive intelligence. The literature review led to the creation of the conceptual model that proposes the theory relationship.
Descrição
Palavras-chave
inteligência competitiva , inteligência estratégica , Big Data
Citação
LOURENÇO GIMENEZ, Maycon Franco. Os efeitos da utilização do Big Data na inteligência competitiva. 2018. 84 f. Dissertação (Mestrado em Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo