Os efeitos da utilização do Big Data na inteligência competitiva

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dc.contributor.advisorPerez, Gilberto
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/8699394703578756por
dc.contributor.authorLourenço Gimenez, Maycon Franco
dc.creator.Latteshttp://lattes.cnpq.br/7885302321548189por
dc.date.accessioned2019-03-14T21:46:45Z
dc.date.accessioned2020-05-28T18:04:35Z
dc.date.available2020-05-28T18:04:35Z
dc.date.issued2018-06-11
dc.description.abstractWith this research, we tried to verify the influence of the use of the technology of set Big Data on competitive intelligence. The method of research was the qualitative, descriptive and exploratory character, being data collection made with in-depth interviews, directed through a structured script previously prepared. Were interviewed four experts and managers who work directly with the set of techniques and tools that make up the Big Data ecosystem. The analysis of the data was for the use of content analysis and the results of the survey, obtained by the formation of five categories, indicated that there is influence on the results obtained by competitive intelligence through the use of Big Data. The results also indicate the existence of relationships between the main dimensions of the Big Data with the stages of the cycle of competitive intelligence. The literature review led to the creation of the conceptual model that proposes the theory relationship.eng
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dc.identifier.citationLOURENÇO GIMENEZ, Maycon Franco. Os efeitos da utilização do Big Data na inteligência competitiva. 2018. 84 f. Dissertação (Mestrado em Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulopor
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23662
dc.keywordscompetitive intelligenceeng
dc.keywordsstrategic intelligenceeng
dc.keywordsBig Dataeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectinteligência competitivapor
dc.subjectinteligência estratégicapor
dc.subjectBig Datapor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/18147/MAYCON%20FRANCO%20LOUREN%c3%87O%20GIMENEZ.pdf.jpg*
dc.titleOs efeitos da utilização do Big Data na inteligência competitivapor
dc.typeDissertaçãopor
local.contributor.board1Medeiros Junior, Alberto de
local.contributor.board2Vidal, Antonio Geraldo da Rocha
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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