Estratégias para a melhoria do desempenho e eficácia de gestão em busca do desenvolvimento de negócios da Escola Ursa Maior
| dc.contributor.advisor | Caldeira, Adilson | |
| dc.contributor.advisor1Lattes | http://lattes.cnpq.br/6835364943868036 | por |
| dc.contributor.author | Taniguchi, Yuji Caiani | |
| dc.creator.Lattes | http://lattes.cnpq.br/4472724995232758 | por |
| dc.date.accessioned | 2021-12-15T19:40:43Z | |
| dc.date.available | 2021-12-15T19:40:43Z | |
| dc.date.issued | 2021-08-06 | |
| dc.description.abstract | Subject: This work addresses the problem situation experienced by Escola Ursa Maior, evidenced by the unsatisfactory performance of aspects that, jointly, end up compromising management efficiency and putting the financial sustainability of the business at risk. Application: With the general objective of promoting the improvement of strategic management performance in pursuit of business development and guaranteeing the financial sustainability of the organization in focus, the work involves: (i) diagnostic analysis to identify the aspects that result in unsatisfactory performance; (ii) evaluation of internal and external conditions, strengths and weaknesses to face the situation and (iii) proposal for a solution and strategic actions to implement improvements. Innovation: The diagnosis led to actions to deal with the problem that presents innovation in: (i) strategies for reducing losses and retaining customers; (ii) business model, with the improvement of the service offer and the value proposal; and (iii) organizational, with optimization of activities and development of employees. Impact: The application of the adopted solutions results in concrete and potential improvements in management, strength gain for competitiveness with the market and expansion of favorable conditions for the financial sustainability of the business. The benefits of value creation reach different stakeholders, mainly customers and students, through gains in the quality of teaching, and the administrative institution, due to financial sustainability and competitive advantage. Complexity: For the development of the work, it was faced difficulties associated with internal and external characteristics of the institution. Internally, the school's family business character is an aspect that requires skill in interpersonal relationships to approach possible improvements without being interpreted as personal criticism. More complex, however, were the limitations related to aspects external to the organization, such as, for example, access to information about the market, given the high number of direct competitors and the unfavorable scenario faced by private schools due to the COVID-19 pandemic. Method and procedures: The methodological construction of the work was based on the process proposed by Marcondes et al. (2017), which begins by understanding the problem, proceeds with the analysis and diagnosis, that supports the proposed solutions, from which an action plan for changes is established and, thus, the intervention is promoted, for the implementation of the designed strategies. Once the intervention has started, the evaluation phase begins, to analyze the possible concrete and potential results obtained. | eng |
| dc.format | application/pdf | * |
| dc.identifier.citation | TANIGUSHI, Yuji Caiani. Estratégias para a melhoria do desempenho e eficácia de gestão em busca do desenvolvimento de negócios da Escola Ursa Maior. 2021. 61 f. Dissertação (Administração do Desenvolvimento de Negócios) - Universidade Presbiteriana Mackenzie, São Paulo. | por |
| dc.identifier.uri | https://dspace.mackenzie.br/handle/10899/28508 | |
| dc.keywords | strategies for business development. | eng |
| dc.keywords | innovation. | eng |
| dc.keywords | value creation. | eng |
| dc.keywords | solving organizational problems. | eng |
| dc.keywords | management of educational institutions. | eng |
| dc.language | por | por |
| dc.publisher | Universidade Presbiteriana Mackenzie | por |
| dc.rights | Acesso Aberto | por |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | estratégias para desenvolvimento de negócios | por |
| dc.subject | inovação | por |
| dc.subject | criação de valor | por |
| dc.subject | solução de problemas organizacionais | por |
| dc.subject | gestão de instituições de ensino | por |
| dc.subject.cnpq | CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS | por |
| dc.title | Estratégias para a melhoria do desempenho e eficácia de gestão em busca do desenvolvimento de negócios da Escola Ursa Maior | por |
| dc.type | Dissertação | por |
| local.contributor.board1 | Silva, Adilson Aderito da | |
| local.contributor.board1Lattes | http://lattes.cnpq.br/3999075737061835 | por |
| local.contributor.board2 | Morilhas, Leandro José | |
| local.contributor.board2Lattes | http://lattes.cnpq.br/4251567798973805 | por |
| local.publisher.country | Brasil | por |
| local.publisher.department | Centro de Ciências Sociais e Aplicadas (CCSA) | por |
| local.publisher.initials | UPM | por |
| local.publisher.program | Administração do Desenvolvimento de Negócios | por |