Fast fashion e a onda dos produtos “inspired”: uma análise do mercado da moda, meios de produção e a sua intersecção com direitos autorais e propriedade intelectual
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TCC
Date
2023-06
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Authors
Machado, Sophia Facella
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Lorencini, Bruno César
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Abstract
A presente monografia tem por intuito expor as atuais questões que assolam o ramo do Fashion Law diante do exponencial crescimento e banalização do sistema produtivo conhecido como fast fashion, apontando algumas das inúmeras consequências legais que a adoção dessa filosofia produtiva trouxe para o direito e para o mercado da Moda. O principal enfoque são as repercussões e as intersecções entre o universo fashion e os Direitos Autorais e de Propriedade Intelectual. Além disso, o trabalho busca destacar a evidente negligência do Direito quanto ao ramo do Fashion Law, uma vez que em virtude da inexistência de norma regulamentar especifica que atenda as peculiaridades desse ramo, somada a ausência de estipulações básicas e homogêneas quanto a conceitos basilares acarreta o atual cenário de incertezas que caso subsista, pode resultar em ameaça a própria continuidade do ramo da Moda.
This monograph aims to expose the current issues and concerns that plagues the Fashion Law branch due to the exponential growth and trivialization of a system well known as fast fashion. Therefore, this present body of work aims to explain in a logical, simple and straightforward manner, some of the numerous legal consequences that the adoption of this production philosophy has brought to the realms of the law and fashion, as well as try explain in a form of cause and consequence the real or even possible repercussions and intersections between the fashion, Copyright and Intellectual Property branch. Moreover, the work seeks to highlight the evident negligence of the Law in regards to the Fashion Law branch, due to the lack of a specific regiment that accordantly comprehends the singularities and peculiarities of this field, added to the absence of basic and homogeneous stipulation as to basic concepts, leads to the current scenario of uncertainty that if it persists, may come to threaten the continuity of the fashion industry itself.
This monograph aims to expose the current issues and concerns that plagues the Fashion Law branch due to the exponential growth and trivialization of a system well known as fast fashion. Therefore, this present body of work aims to explain in a logical, simple and straightforward manner, some of the numerous legal consequences that the adoption of this production philosophy has brought to the realms of the law and fashion, as well as try explain in a form of cause and consequence the real or even possible repercussions and intersections between the fashion, Copyright and Intellectual Property branch. Moreover, the work seeks to highlight the evident negligence of the Law in regards to the Fashion Law branch, due to the lack of a specific regiment that accordantly comprehends the singularities and peculiarities of this field, added to the absence of basic and homogeneous stipulation as to basic concepts, leads to the current scenario of uncertainty that if it persists, may come to threaten the continuity of the fashion industry itself.
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Keywords
fashion law , direito da moda , fast fashion , direitos autorais , propriedade intelectual , produtos inspired , copyrights , intellectual property