Negócio digital em serviço de luthieria

Página do item simplificado
dc.contributor.advisorMarcondes, Reynaldo Cavalheiro
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/5082252604805492por
dc.contributor.authorSakamoto, Renato Akira
dc.creator.Latteshttp://lattes.cnpq.br/7421444036712380por
dc.date.accessioned2020-04-07T17:25:25Z
dc.date.accessioned2020-05-28T17:54:50Z
dc.date.available2020-05-28T17:54:50Z
dc.date.issued2019-08-14
dc.description.abstractThis paper reports the development of a luthier service that aims to connect the needs of musicians and practitioners to luthiers and suppliers of accessories for luthier workshop (production, tuning, repair and restoration of musical instruments), through an app. The work was developed following the methodology of solving organizational problems and taking advantage of opportunities. It was based on an initial proposition of taking advantage of a potential opportunity, having been gathered information about the Brazilian luthieria market and conducted research to understand the needs of musicians, luthiers and suppliers. After making evident the opportunity, the proposal was elaborated, with the definition of the resources, the action plan, the economic viability analysis. Its implementation began with the development of the app, and the company is in the process of incubation in a lab of a São Paulo consulting. The proposed business model, because it is unprecedented in the country, can be considered as innovative as there are no applications in the market connecting musicians, luthiers and suppliers through a digital platform. The complexity of the work was high, as it required the support of several companies and professional partners to develop language software for mobile devices, enabling integration with electronic payment solutions, data protection and privacy care, hosting and support of the post-implementation solution, as well as specialized disclosure services and professional business administration.eng
dc.formatapplication/pdf*
dc.identifier.citationSAKAMATO, Renato Akira. Negócio digital em serviço de luthieria. 2019. 50 f. Dissertação (Mestrado em Administração do Desenvolvimento de Negócios) - Universidade Presbiteriana Mackenzie, São Paulo, 2019.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23058
dc.keywordsluthieriaeng
dc.keywordsbusiness developmenteng
dc.keywordsstartupeng
dc.keywordsdigital platformeng
dc.keywordsappeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectluthieriapor
dc.subjectdesenvolvimento de negóciopor
dc.subjectstartuppor
dc.subjectplataforma digitalpor
dc.subjectaplicativopor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOpor
dc.titleNegócio digital em serviço de luthieriapor
dc.typeDissertaçãopor
local.contributor.board1Perez, Gilberto
local.contributor.board1Latteshttp://lattes.cnpq.br/8699394703578756por
local.contributor.board2Rosenthal, Benjamin
local.contributor.board2Latteshttp://lattes.cnpq.br/4788011923504048por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração do Desenvolvimento de Negóciospor
Arquivos
Pacote Original
Agora exibindo 1 - 1 de 1
Imagem de Miniatura
Nome:
Renato Akira Sakamato.pdf
Tamanho:
1.42 MB
Formato:
Adobe Portable Document Format
Descrição:
Baixar
Coleções
Administração do Desenvolvimento de Negócios (Mestrado Profissional) - Dissertações - CCSA Higienópolis