Inovação aberta no setor de tecnologia da informação no Brasil

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dc.contributor.advisorZilber, Moisés Aript_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/0524413115146016por
dc.contributor.authorSilva, Márcia Aparecida Vieirapt_BR
dc.creator.Latteshttp://lattes.cnpq.br/7499439467115450por
dc.date.accessioned2016-03-15T19:26:04Z
dc.date.accessioned2020-05-28T18:03:59Z
dc.date.available2013-12-04pt_BR
dc.date.available2020-05-28T18:03:59Z
dc.date.issued2013-09-26pt_BR
dc.description.abstractThis dissertation sought to identify the results from the innovation open process and its contribution to the development of new markets, considering the achievement of competitive advantage. The study reviews the concepts of competitive advantage, business strategies, market development, information technology, innovation and open innovation. The research was qualitative exploratory. The key element information was obtained by semi-structured interviews. Six managers from software producer companies were interviewed and also a consulting firm in the field of information technology that have adopted the model of open innovation. The technique of content analysis was used for the processing and interpretation of the collected data, according to the procedures recommended by Bardin (2007). As a result the survey showed that the benefits, among others, are related to increased productivity, reduced risks, cost sharing, responsiveness, product development, compliance to the deadline. The delta model was utilized to identify the software producer companies and consulting firm that has a focus on relationship customer, that offers differentiated solutions. As the contribution of the open innovation process, the model facilitates the penetration and market development.eng
dc.formatapplication/pdfpor
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23435
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectinovaçãopor
dc.subjectadoção da inovação abertapor
dc.subjectestratégias empresariaispor
dc.subjectdesenvolvimento de mercadospor
dc.subjectinnovationeng
dc.subjectopen innovation adoptioneng
dc.subjectbusiness strategieseng
dc.subjectmarket developmenteng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/2765/Marcia%20Aparecida%20Vieira%20Silva.pdf.jpg*
dc.titleInovação aberta no setor de tecnologia da informação no Brasilpor
dc.typeDissertaçãopor
local.contributor.board1Moori, Roberto Giropt_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/5365750180833774por
local.contributor.board2Plonski, Guilherme Arypt_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/3141577169664062por
local.publisher.countryBRpor
local.publisher.departmentAdministraçãopor
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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Administração de Empresas - Dissertações - CCSA Higienópolis