A moda como prática sustentável
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Tipo
TCC
Data de publicação
2019-01
Periódico
Citações (Scopus)
Autores
Berti, Bruna Lozano
Orientador
Villaça, Lenize
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
O mercado da moda é um dos mais poluentes do mundo e está também entre os
maiores mercados consumidores. O avanço da tecnologia tornou o mundo mais
rápido e as fronteiras menores, o que acelerou ainda mais o consumismo e a forma
como a sociedade entende e consome moda. Pensando em transformar este
mercado e converter os danos por ele causados na natureza, diversas marcas de
roupas e beleza estão modificando o seu sistema econômico de sistema linear para
sistema circular, ou seja, as marcas sustentáveis estão inserindo em sua linha de
produção – que vai da extração da matéria-prima até o consumidor final – um
modelo que estende o tempo de vida útil de seus objetos, criando formas de produzir
com matérias-primas mais orgânicas ou de menor prejuízo ao ecossistema e peças
de fácil desmontagem para facilitar a sua reciclagem. Além disso, estas marcas
também buscam modificar a forma de consumir, incentivando a qualidade a cima da
quantidade, e a mão de obra por trás de cada item. Desta forma, a peça final deste
Trabalho de Conclusão de Curso é um encarte da revista Glamour, e tem por
objetivo mostrar a dificuldade em se inserir este mercado em uma sociedade
capitalista e enraizada, além de apresentar diversas maneiras de se consumir moda
de forma mais ética e consciente a um público jovem, o qual deve ter conhecimento
do tema para fazer diferença no futuro
The fashion market is one of the most polluting in the world and is also among the largest consumer markets. The advance of technology has made the world faster and the frontiers smaller, which has further accelerated consumerism and the way society understands and consumes fashion. Thinking of transforming this market and converting the damages caused by it in nature, several clothing and beauty brands are modifying their economic system from linear system to circular system, that is, sustainable brands are inserting in their production line - that goes from the extraction of the raw material to the final consumer - a model that extends the lifespan of its objects, creating ways to produce with more organic raw materials or of less damage to the ecosystem and parts of easy disassembly to facilitate their recycling . In addition, these brands also seek to change the way they consume, encouraging quality over quantity, and the labor behind each item. In this way, the final piece of this Course Completion Paper is a booklet in the magazine Glamour, and aims to show the difficulty in inserting this market into a capitalist and rooted society, in addition to presenting several ways of consuming fashion in a more ethical and conscientious manner to a young audience, of whom must have knowledge of the subject to make a difference in the future
The fashion market is one of the most polluting in the world and is also among the largest consumer markets. The advance of technology has made the world faster and the frontiers smaller, which has further accelerated consumerism and the way society understands and consumes fashion. Thinking of transforming this market and converting the damages caused by it in nature, several clothing and beauty brands are modifying their economic system from linear system to circular system, that is, sustainable brands are inserting in their production line - that goes from the extraction of the raw material to the final consumer - a model that extends the lifespan of its objects, creating ways to produce with more organic raw materials or of less damage to the ecosystem and parts of easy disassembly to facilitate their recycling . In addition, these brands also seek to change the way they consume, encouraging quality over quantity, and the labor behind each item. In this way, the final piece of this Course Completion Paper is a booklet in the magazine Glamour, and aims to show the difficulty in inserting this market into a capitalist and rooted society, in addition to presenting several ways of consuming fashion in a more ethical and conscientious manner to a young audience, of whom must have knowledge of the subject to make a difference in the future
Descrição
Palavras-chave
sustentabilidade , moda , consumo , sustainability , fashion , consumption