A inovação e o desenvolvimento de vantagem competitiva sob a perspectiva da visão baseada em recursos : um estudo na Lar Cooperativa Agroindustrial

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dc.contributor.advisorMarcondes, Reynaldo Cavalheiro
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/5082252604805492por
dc.contributor.authorUez, Maira
dc.creator.Latteshttp://lattes.cnpq.br/7213178830555586por
dc.date.accessioned2018-06-20T17:52:13Z
dc.date.accessioned2020-05-28T18:04:32Z
dc.date.available2020-05-28T18:04:32Z
dc.date.issued2017-08-02
dc.description.abstractThe present study aimed to identify which innovations developed by the Agroindustrial Cooperative Lar have contributed to generate competitive advantage in their businesses, from the perspective of the Resource-Based View - RBV. This theme is relevant due to the scarce studies that deal with innovation and agribusiness. To do so, the constructs of innovation, competitive advantage, value creation, resources and strategic capabilities were reviewed. The research method adopted was the qualitative one of exploratory and descriptive character, with the use of a standardized script containing open questions. The content analysis technique was used for the treatment of the data. Five managers related to the food business were interviewed. As a result, it has been identified that effectively strategic innovations are those that have allowed the development of products with a high level of differentiation, sanity and standardization. The resources that supported the innovations were the technical knowledge of the team and application of cutting-edge technology, and together with the ability to analyze the demands were considered strategic for the generation of value to the products offered. The product portfolio has elapsed from market strategies that are predominantly focused on differentiation, ranging from more generic to more focused, with a slightly lower emphasis on costs, seeking to guarantee the superior quality of the products offered.fra
dc.formatapplication/pdf*
dc.identifier.citationUEZ, Maira. A inovação e o desenvolvimento de vantagem competitiva sob a perspectiva da visão baseada em recursos : um estudo na Lar Cooperativa Agroindustrial. 2017. 114 f. Dissertação (Administração de Empresas) - Universidade Presbiteriana Mackenzie, São Paulo .por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23645
dc.keywordsinnovationeng
dc.keywordscompetitive advantageeng
dc.keywordsvalue creationeng
dc.keywordsmarket and cooperative strategyeng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectinovaçãopor
dc.subjectvantagem competitivapor
dc.subjectcriação de valorpor
dc.subjectestratégia de mercado e cooperativapor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/16766/MAIRA%20UEZ.pdf.jpg*
dc.titleA inovação e o desenvolvimento de vantagem competitiva sob a perspectiva da visão baseada em recursos : um estudo na Lar Cooperativa Agroindustrialpor
dc.typeDissertaçãopor
local.contributor.board1Perez, Gilberto
local.contributor.board1Latteshttp://lattes.cnpq.br/8699394703578756por
local.contributor.board2Nassif, Vânia Maria Jorge
local.contributor.board2Latteshttp://lattes.cnpq.br/6936403740310206por
local.publisher.countryBrasilpor
local.publisher.departmentCentro de Ciências Sociais e Aplicadas (CCSA)por
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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