Fashion Law - sob a ótica de três casos americanos de garantia ao Mark Colors comparado a não proteção de cores e a falta de norma específica no Brasil
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TCC
Date
2020-06
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Authors
Jorge, Gizela Dawidowicz
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Soares, Renata Domingues Balbino Munhoz
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Abstract
Grandes nomes do mundo fashion, estilistas e grifes como Christian Louboutin, Tiffany & Co., Barbie, necessitam de proteção para suas criações mundiais no âmbito do Direito, em uma indústria que movimenta milhões e bilhões de dólares e euros, como são geridas e processadas tais criações que possuem conteúdo rico em negócios e muita personalidade própria passando de gerações à gerações grandes nomes. São casos mencionados acerca do mundo da moda à luz da aplicação do Direito específico, o chamado Fashion Law sob o conceito de Mark Colors nos Estados Unidos, implicando em uma comparação ao Brasil, onde verificamos que não existe a proteção de cores, consequência de violações constantes de cores das marcas internacionais em solo brasileiro.
Big names in the fashion world, designers and designer labels such as Christian Louboutin, Tiffany & Co., Barbie, they need protection for their worldwide legal creations in an industry that moves millions and billions of dollars and euros, how such creations are managed and processed that have rich business content and a lot of personality of their own going from generations to big names. These are cases mentioned about the fashion world in the light of the application of specific law, the so-called Fashion Law under the concept of Mark Colors in the United States, implying a comparison to Brazil, where we see that there is no color protection, a consequence of constant color violations of international brands on Brazilian soil.
Big names in the fashion world, designers and designer labels such as Christian Louboutin, Tiffany & Co., Barbie, they need protection for their worldwide legal creations in an industry that moves millions and billions of dollars and euros, how such creations are managed and processed that have rich business content and a lot of personality of their own going from generations to big names. These are cases mentioned about the fashion world in the light of the application of specific law, the so-called Fashion Law under the concept of Mark Colors in the United States, implying a comparison to Brazil, where we see that there is no color protection, a consequence of constant color violations of international brands on Brazilian soil.
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Keywords
direito da moda , violação , fashion law , propriedade intelectual , marcas de cores , violation , intellectual property , color marks