Soluções estratégicas com foco na melhoria da produtividade para criação de valor em uma empresa do setor de Tecnologia da Informação
Tipo
Dissertação
Data de publicação
2019-02-06
Periódico
Citações (Scopus)
Autores
Rodrigues, Andrea Cristina Deis
Orientador
Caldeira, Adilson
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Medeiros Júnior , Alberto de
Prado, Edmir Parada Vasques
Prado, Edmir Parada Vasques
Programa
Administração do Desenvolvimento de Negócios
Resumo
This paper presents an account of the work performed in a software development and
implementation company applied to the management of processes and operations of
companies operating in various business sectors for the automation of administrative,
commercial, financial and industrial actions. The objective of this work was to identify
and propose ways to increase management effectiveness and improve productivity, taking
advantage of strategic opportunities for creating value for customers and developing
business. The analysis of environmental trends and the current and required resources
and capacities to increase the participation and offer of value to the market was carried
out, seeking to know the context in which the company operates and possible problems
that make it difficult to take advantage of potential opportunities of development. For
analysis and diagnosis of the situation, we dealt with the complexity that involves
variables such as human behavior, communication barriers, access to information and
market dynamics. The diagnosis contemplated the understanding of the logic of the
business, its value proposition, to which public and customer segments, through which
channels of relationship and distribution, activities, resources and partnerships required,
also contemplating the equation of costs and revenues of the operation. As a result, a set
of strategic drivers for the business was elaborated, associated to a proposal applied to
the adaptation of the organizational behavior to the identified demands for the attainment
of the desired results. Business development resulting from efficiency and effectiveness
gains in the decision-making process, the use of opportunities with innovation and
internal process structure represent a significant contribution of the application of this
work to the focused organization. Sharing experience through this report tends to
influence the development of management technology as a replicable example in similar
situations. It is hoped, also, to contribute to the economic and social development, directly
affected by the prosperity of the businesses that meet the needs of the community, as the
one that represents the case that was object of the present work.
Descrição
Palavras-chave
desenvolvimento de negócios , criação de valor , eficácia , estratégia , inovação
Assuntos Scopus
Citação
RODRIGUES, Andrea Cristina Deis. Soluções estratégicas com foco na melhoria da produtividade para criação de valor em uma empresa do setor de Tecnologia da Informação. 2019. 77 f. Dissertação (Mestrado em Administração do Desenvolvimento de Negócios) - Universidade Presbiteriana Mackenzie, São Paulo, 2019.