Redes hoteleiras : linguagem e disseminaçăo nas suas expansőes

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dc.contributor.advisorPerrone, Rafael Antonio Cunha
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/3627961063335220por
dc.contributor.authorValente, Claudio Alexandre
dc.creator.Latteshttp://lattes.cnpq.br/7405453458573723por
dc.date.accessioned2017-08-01T17:43:47Z
dc.date.accessioned2020-05-28T18:16:47Z
dc.date.available2020-05-28T18:16:47Z
dc.date.issued2017-05-24
dc.description.abstractThe first hotel chains were construed based on the standardization, associated with the 19th century industrialization, and the post 2nd war social-economic movements. By that time, consolidation takes place in this market and those chains expand geographically. Subsequently, in the 70´s, the hotel chains become international. In parallel, another modern concept is developing, which will allow a new hotel category to emerge, focused on unique and hedonistic experiences to their guests. This study aims to identify possible avenues for hotel chains to stablish languages that are identifiable for potential guests and applicable for expansions. In order to do that, supported by case study, this work rationalize possible elements that build units’ ambience, as well as influences received by the action of diverse agents who interact to generate a language, taking into consideration territorial and cultural factors associated with the geographic location of each hotel.eng
dc.formatapplication/pdf*
dc.identifier.citationVALENTE, Claudio Alexandre. Redes hoteleiras : linguagem e disseminaçăo nas suas expansőes. 2017. 249 f. Dissertação (Arquitetura e Urbanismo) - Universidade Presbiteriana Mackenzie, São Paulo.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/26149
dc.keywordshotel chaineng
dc.keywordsstandardizationeng
dc.keywordsstandardizationeng
dc.keywordslanguageeng
dc.keywordssignatureeng
dc.keywordsinterior designeng
dc.keywordsdesigneng
dc.keywordsdisseminationeng
dc.keywordsgeographic expansioneng
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectrede hoteleirapor
dc.subjectpadronizaçãopor
dc.subjectlinguagempor
dc.subjectassinaturapor
dc.subjectarquitetura de interiorespor
dc.subjectdesignpor
dc.subjectdisseminaçãopor
dc.subjectexpansão geográficapor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ARQUITETURA E URBANISMOpor
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ARQUITETURA E URBANISMO::PROJETO DE ARQUITETUTA E URBANISMOpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/14477/Claudio%20Alexandre%20Valente.pdf.jpg*
dc.titleRedes hoteleiras : linguagem e disseminaçăo nas suas expansőespor
dc.typeDissertaçãopor
local.contributor.board1Riccetti, Teresa Maria
local.contributor.board1Latteshttp://lattes.cnpq.br/3321348977363164por
local.contributor.board2Mausbach, Artur Grisanti
local.contributor.board2Latteshttp://lattes.cnpq.br/6191051947449448por
local.publisher.countryBrasilpor
local.publisher.departmentFaculdade de Arquitetura e Urbanismo (FAU)por
local.publisher.initialsUPMpor
local.publisher.programArquitetura e Urbanismopor
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