Dignidade no âmbito da relação entre empresas e comunidade

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Araujo, Bruno Felix Von Borell de
Teixeira, Maria Luisa Mendes
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Hanashiro, Darcy Mitiko Mori
Angelo, Margareth
Domenico, Silvia Marcia Russi de
Ikeda, Ana Akemi
Administração de Empresas
The objective of this study was to understand how social meanings of dignity are built in the relationship between a local community and the companies placed in its geographic area. This is a qualitative research developed by the Constructivist Grounded Theory method. The study, that is exploratory-descriptive, is based the interpretative paradigm of social research. The theoretical perspective that guided the study was the Structural Symbolic Interactionism. The local community chosen for this study was the city of Litoral (fictitious name), located in the state of Espirito Santo. In this town, there are two large companies whose relationship with the community of Litoral has been the object of the present study. We built a substantive theory from 24 interviews with 20 residents, internet content, participant observation,photographic records, official literature of the city and the companies studied and notes in a field diary. The results suggest that the meanings of dignity in the relationship among the informed social actors are built by community members according to how they interpret and evaluate the care present in the conducts of companies towards objects of dignity. In this evaluation process, the community takes into account the interpretation that they make about the benefits and the intentions that underlie the conduct of the companies. This judgement is based on the expectations that the members of the community have about how that relationship should be, what may vary according to the tangibility of the firm in question and the timing of such a judgment. This process of construction of meanings takes place in a space of interactions between people and individuals ans objects. Suggestions for future research and practice are provided.
dignidade , comunidade , interacionismo simbólico estrutural , dignity , community , structural symbolic Interactionism , Constructivist , grounded theory