Business modeling for digital TV services: An approach focused on the analysis of user experience

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dc.contributor.authorFurtado E.
dc.contributor.authorFurtado V.
dc.contributor.authorPascalicchio A.
dc.date.accessioned2024-03-13T01:33:24Z
dc.date.available2024-03-13T01:33:24Z
dc.date.issued2009
dc.description.abstractThis article presents a strategy to support the definition of a business model for Digital TV that prioritizes the valorization of knowledge of the professionals working in the areas of HCI and business, leading them to share knowledge. The authors advocate a novel approach to the design of the Digital TV business model that considers it essential to understand the contextual and human factors of the target population. The application of the strategy in a scenario of Digital TV implementation in a Brazilian town is described. © 2009 IEEE.
dc.description.firstpage85
dc.description.lastpage91
dc.identifier.doi10.1109/LA-WEB.2009.37
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/37288
dc.relation.ispartof2009 Latin American Web Congress - Joint LA-WEB/CLIHC Conference
dc.rightsAcesso Restrito
dc.subject.otherlanguageBusiness model
dc.subject.otherlanguageComponent: Human computer interaction
dc.subject.otherlanguageDigital interactive TV
dc.subject.otherlanguageUser experience
dc.titleBusiness modeling for digital TV services: An approach focused on the analysis of user experience
dc.typeArtigo de evento
local.scopus.citations1
local.scopus.eid2-s2.0-72449123207
local.scopus.subjectBusiness model
local.scopus.subjectBusiness modeling
local.scopus.subjectBusiness models
local.scopus.subjectDigital TV
local.scopus.subjectHuman factors
local.scopus.subjectInteractive TV
local.scopus.subjectShare knowledge
local.scopus.subjectUser experience
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=72449123207&origin=inward
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