Business modeling for digital TV services: An approach focused on the analysis of user experience

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Artigo de evento
Date
2009
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2009 Latin American Web Congress - Joint LA-WEB/CLIHC Conference
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1
Authors
Furtado E.
Furtado V.
Pascalicchio A.
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Journal Title
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Abstract
This article presents a strategy to support the definition of a business model for Digital TV that prioritizes the valorization of knowledge of the professionals working in the areas of HCI and business, leading them to share knowledge. The authors advocate a novel approach to the design of the Digital TV business model that considers it essential to understand the contextual and human factors of the target population. The application of the strategy in a scenario of Digital TV implementation in a Brazilian town is described. © 2009 IEEE.
Description
Keywords
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Business model , Business modeling , Business models , Digital TV , Human factors , Interactive TV , Share knowledge , User experience
Citation
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10.1109/LA-WEB.2009.37
URI
https://dspace.mackenzie.br/handle/10899/37288
Collections
Artigo de evento