Business modeling for digital TV services: An approach focused on the analysis of user experience

Tipo
Artigo de evento
Data de publicação
2009
Periódico
2009 Latin American Web Congress - Joint LA-WEB/CLIHC Conference
Citações (Scopus)
1
Autores
Furtado E.
Furtado V.
Pascalicchio A.
Orientador
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
This article presents a strategy to support the definition of a business model for Digital TV that prioritizes the valorization of knowledge of the professionals working in the areas of HCI and business, leading them to share knowledge. The authors advocate a novel approach to the design of the Digital TV business model that considers it essential to understand the contextual and human factors of the target population. The application of the strategy in a scenario of Digital TV implementation in a Brazilian town is described. © 2009 IEEE.
Descrição
Palavras-chave
Assuntos Scopus
Business model , Business modeling , Business models , Digital TV , Human factors , Interactive TV , Share knowledge , User experience
Citação
DOI (Texto completo)
10.1109/LA-WEB.2009.37
URI
https://dspace.mackenzie.br/handle/10899/37288
Coleções
Artigo de evento