Benefícios e impactos da adoção do clube-empresa no cenário do futebol brasileiro
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Tipo
TCC
Data de publicação
2022-12-12
Periódico
Citações (Scopus)
Autores
Pitta, Andre Paione
Fragoso , Andre Passos Fonseca
Garcia, Leonardo Heredia
Silvestri, Lucas Tucci
Fragoso , Andre Passos Fonseca
Garcia, Leonardo Heredia
Silvestri, Lucas Tucci
Orientador
Nakamura, Wilson Toshiro
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Resumo
Atualmente, a quantidade de clubes desenvolvendo interesses no modelo de gestão empresarial tem crescido exponencialmente, sendo que alguns, inclusive já adotaram tal sistema. A partir desse modelo é debatido diversos aspectos referentes aos benefícios e impactos que um clube e o cenário no qual ele se encontra pode sofrer. Todavia, o modelo de clube-empresa sofre com dificuldades legais, financeiras e culturais para sua estruturação, havendo indícios que exista uma ausência de investidores interessados no cenário atual, fato que pode ser revertido com a reestruturação interna dos clubes, ou seja, que seja possível que toda sua gestão passe a ser realizada de forma gerencial, afetando assim a transparência de suas ações e de sua prestação de contas. Para esse objetivo de estruturação das associações em empresas, foi e está sendo estipulado diversas alterações legais a fim de viabilizar essa transformação. A demonstração desses resultados foi conferida por meio de uma pesquisa qualitativa com alguns profissionais ligados ao futebol, porém atuando em setores diversos, tanto dentro do clube quanto extra-clube, garantindo, assim, uma melhor visualização dos benefícios e impactos por aqueles que incorporam o cenário futebolístico, citando casos específicos e objetivos do tema.
Currently, the number of clubs developing interests in the business management model has grown exponentially, and some have even adopted such a system. Based on this model, several aspects are discussed regarding the benefits and impacts that a club and the scenario in which it finds itself can suffer. However, the club-company model suffers from legal, financial and cultural difficulties for its structuring, with indications that there is a lack of investors interested in the current scenario, a fact that can be reversed with the internal restructuring of the clubs which it is possible that all of its management will be carried out in a managerial manner, thus affecting the transparency of its actions and its accountability. For this purpose of structuring associations into companies, several legal amendments were and are being stipulated in order to make this transformation possible. The demonstration of these results was verified through a qualitative research with some professionals linked to football, but acting in different sectors, both inside the club and outside the club, thus guaranteeing a better visualization of the benefits and impacts by those who incorporate the football scenario, citing specific cases and objectives of the theme.
Currently, the number of clubs developing interests in the business management model has grown exponentially, and some have even adopted such a system. Based on this model, several aspects are discussed regarding the benefits and impacts that a club and the scenario in which it finds itself can suffer. However, the club-company model suffers from legal, financial and cultural difficulties for its structuring, with indications that there is a lack of investors interested in the current scenario, a fact that can be reversed with the internal restructuring of the clubs which it is possible that all of its management will be carried out in a managerial manner, thus affecting the transparency of its actions and its accountability. For this purpose of structuring associations into companies, several legal amendments were and are being stipulated in order to make this transformation possible. The demonstration of these results was verified through a qualitative research with some professionals linked to football, but acting in different sectors, both inside the club and outside the club, thus guaranteeing a better visualization of the benefits and impacts by those who incorporate the football scenario, citing specific cases and objectives of the theme.
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Palavras-chave
gestão empresarial , reestruturação interna , transparência e prestação de contas , investidores , business management , internal restructuring , transparency and accountability , investors