Investimento em inovação e crescimento da empresa: uma análise dos fabricantes de eletrodomésticos no Brasil

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dc.contributor.advisorZilber, Moisés Aript_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/0524413115146016por
dc.contributor.authorBuccelli, Dalton Oswaldopt_BR
dc.creator.Latteshttp://lattes.cnpq.br/0731743695432734por
dc.date.accessioned2016-03-15T19:26:43Z
dc.date.accessioned2020-05-28T18:04:18Z
dc.date.available2009-09-03pt_BR
dc.date.available2020-05-28T18:04:18Z
dc.date.issued2009-04-09pt_BR
dc.description.abstractThis study analyses the relationship between the investment in innovative activities and domestic appliances and personal care companies growth from 2005 to 2008. The wide and diversified literature about the theme doesn t show any field results confirming this relationship in the sector. The theoretical references of this study are the works of Schumpeter (1949, 1950), Penrose (2006), Urabe (1988), Porter (1986, 1990), Stokes (2005), Dismukes (2005), Hannan e Freeman (1977), Hamel (2003) and OECD (2004). This study involved a double-step descriptive field research. In the first step, a quantitative research was developed with 48 manufacturers. In the second step, an exploratory case study was conducted in a worldwide industry leader. Finally, it is possible to conclude that innovative activities have a positive relationship with domestic appliances and personal care Brazilian companies growth and that a representative part of this growth came from product innovation. Other conclusions came from Philips case study, showing a new business value chain in the last few years with technological alliances assuming a strategic role in product, process and business models innovation system.eng
dc.description.sponsorshipCoordenação de Aperfeiçoamento de Pessoal de Nível Superiorpt_BR
dc.formatapplication/pdfpor
dc.identifier.citationBUCCELLI, Dalton Oswaldo. Investimento em inovação e crescimento da empresa: uma análise dos fabricantes de eletrodomésticos no Brasil. 2009. 196 f. Dissertação (Mestrado em Administração) - Universidade Presbiteriana Mackenzie, São Paulo, 2009.por
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23556
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectinovaçãopor
dc.subjectinovação de produtopor
dc.subjectcrescimento da firmapor
dc.subjectalianças tecnológicaspor
dc.subjectindústria de eletrodomésticospor
dc.subjectinnovationeng
dc.subjectproduct innovationeng
dc.subjectgrowth of the firmseng
dc.subjecttechnology allianceseng
dc.subjectdomestic applianceseng
dc.subjectpersonal careeng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/2991/Dalton%20Oswaldo%20Buccelli.pdf.jpg*
dc.titleInvestimento em inovação e crescimento da empresa: uma análise dos fabricantes de eletrodomésticos no Brasilpor
dc.typeDissertaçãopor
local.contributor.board1Kruglianskas, Isakpt_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/4406982090577199por
local.contributor.board2Bataglia, Walterpt_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/1501003319291177por
local.publisher.countryBRpor
local.publisher.departmentAdministraçãopor
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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Administração de Empresas - Dissertações - CCSA Higienópolis