Recursos e capacidades estratégicos utilizados por empresas de confecção de vestuário de luxo

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dc.contributor.advisorMarcondes, Reynaldo Cavalheiropt_BR
dc.contributor.advisor1Latteshttp://lattes.cnpq.br/5082252604805492por
dc.contributor.authorVieira, Lais Duartept_BR
dc.creator.Latteshttp://lattes.cnpq.br/1463607201073813por
dc.date.accessioned2016-03-15T19:25:58Z
dc.date.accessioned2020-05-28T18:03:55Z
dc.date.available2013-10-09pt_BR
dc.date.available2020-05-28T18:03:55Z
dc.date.issued2012-08-16pt_BR
dc.description.abstractThis dissertation investigated the characterization of features and capabilities involved in business strategies more applicants in companies production of luxury, seeking competitive advantage, taking into account the perception of managers and customers of this type of product. The concepts used were related to resource-based view and strategy. Thus, the constructs were revised perceived value, competitive advantage, strategic management and strategic resources. The research method adopted was exploratory and descriptive, qualitative in nature, with interviews conducted based on a semi structured script. Were interviewed six managers of companies production of luxury and six consumers these companies. The content analysis technique was used for the treatment and interpretation of the data collected. As a result, it was possible to identify the resources strategic source of competitive advantage for companies studied, they are, the designer, the reputation of the brand name and innovation capacity of the designer. Through the model identified VRIO evidence points these resources as valuable, rare, difficult to imitate and dependent on the conditions organizational for use of your full potential. From the analysis of data collected was possible to see that the luxury product aims for perfection from the moment of conception and this requires that it be done with high aesthetic standard, is rare and inaccessible and conceived from innovative ideas.eng
dc.description.sponsorshipFundo Mackenzie de Pesquisapt_BR
dc.formatapplication/pdfpor
dc.identifier.urihttp://dspace.mackenzie.br/handle/10899/23417
dc.languageporpor
dc.publisherUniversidade Presbiteriana Mackenziepor
dc.rightsAcesso Abertopor
dc.subjectluxopor
dc.subjectVBRpor
dc.subjectestratégiapor
dc.subjectvantagem competitivapor
dc.subjectprêt-à-porterpor
dc.subjectluxuryeng
dc.subjectRBVeng
dc.subjectstrategyeng
dc.subjectcompetitive advantageeng
dc.subjectprêt-à-portereng
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASpor
dc.thumbnail.urlhttp://tede.mackenzie.br/jspui/retrieve/2969/Lais%20Duarte%20Vieira.pdf.jpg*
dc.titleRecursos e capacidades estratégicos utilizados por empresas de confecção de vestuário de luxopor
dc.typeDissertaçãopor
local.contributor.board1Bacha, Maria de Lourdespt_BR
local.contributor.board1Latteshttp://lattes.cnpq.br/3493568522770582por
local.contributor.board2Strehlau, Suzanept_BR
local.contributor.board2Latteshttp://lattes.cnpq.br/7001960538148118por
local.publisher.countryBRpor
local.publisher.departmentAdministraçãopor
local.publisher.initialsUPMpor
local.publisher.programAdministração de Empresaspor
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Administração de Empresas - Dissertações - CCSA Higienópolis