As implicações da responsabilidade civil de influenciadores digitais sob a perspectiva do induzimento à apostas em cassinos virtuais
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Tipo
TCC
Data de publicação
2023-12
Periódico
Citações (Scopus)
Autores
Somogy, Bruna Heringer
Orientador
Marineli, Marcelo Romão
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
Este trabalho pretende discutir a vulnerabilidade do consumidor nas redes sociais ao se
deparar com publicidades ilícitas de influenciadores digitais que enganosamente os
incentivam a apostar em cassinos virtuais. Em uma sociedade voltada à exposição que
transcende o mero compartilhamento de experiências, este artigo busca analisar a
responsabilidade civil dos influenciadores, uma vez que moldam o comportamento do público
e influenciam suas escolhas de consumo. Para conduzir esta análise, o método dedutivo foi
escolhido como base metodológica do estudo, a fim de discutir a responsabilidade civil sob a
égide do Código Civil e do Código de Defesa do Consumidor nas relações de consumo. O
método de pesquisa utilizado no presente artigo é o qualitativo, visando uma interpretação
aprofundada do fenômeno em estudo, com ênfase na compreensão dos efeitos do
comportamento do influenciador sobre seus seguidores e uma análise crítica sob uma
perspectiva individual. Além disso, adota-se a pesquisa bibliográfica para embasar o estudo,
com fontes teóricas relacionadas ao tema. Conclui-se, portanto, pela responsabilidade objetiva
dos influenciadores digitais, que fazem uso da influência nas redes sociais a fim de se
beneficiar economicamente. Enquanto isso, os consumidores/seguidores, ao confiarem nesses
influenciadores, são levados ao vício nos jogos de azar em cassinos virtuais, com a crença
equivocada de que poderão multiplicar seus ganhos com apostas mínimas, resultando na perda
de suas fontes de renda e no impacto negativo em suas famílias.
This paper aims to discuss consumer vulnerability on social media when confronted with misleading advertisements from digital influencers that encourage them to gamble in virtual casinos. In a highly exposed society where exposure goes beyond the mere sharing of experiences, this article seeks to analyze the civil liability of influencers as they shape the behavior of the public and influence their consumption choices. To conduct this analysis, the deductive method was chosen as the methodological basis of the study to discuss civil liability within the framework of the Civil Code and the Consumer Protection Code in consumer relations. The research method employed in this article is qualitative, with an emphasis on an in-depth interpretation of the phenomenon under study, focusing on understanding the effects of influencers' behavior on their followers and conducting a critical analysis from an individual perspective. Additionally, bibliographical research is used to support the study with theoretical sources related to the topic. In conclusion, there is an objective responsibility for digital influencers who utilize their influence on social media to benefit economically. Meanwhile, consumers and followers, by placing their trust in these influencers, are led into gambling addiction in virtual casinos with the mistaken belief that they can multiply their earnings with minimal bets, resulting in the loss of their sources of income and a negative impact on their families.
This paper aims to discuss consumer vulnerability on social media when confronted with misleading advertisements from digital influencers that encourage them to gamble in virtual casinos. In a highly exposed society where exposure goes beyond the mere sharing of experiences, this article seeks to analyze the civil liability of influencers as they shape the behavior of the public and influence their consumption choices. To conduct this analysis, the deductive method was chosen as the methodological basis of the study to discuss civil liability within the framework of the Civil Code and the Consumer Protection Code in consumer relations. The research method employed in this article is qualitative, with an emphasis on an in-depth interpretation of the phenomenon under study, focusing on understanding the effects of influencers' behavior on their followers and conducting a critical analysis from an individual perspective. Additionally, bibliographical research is used to support the study with theoretical sources related to the topic. In conclusion, there is an objective responsibility for digital influencers who utilize their influence on social media to benefit economically. Meanwhile, consumers and followers, by placing their trust in these influencers, are led into gambling addiction in virtual casinos with the mistaken belief that they can multiply their earnings with minimal bets, resulting in the loss of their sources of income and a negative impact on their families.
Descrição
Palavras-chave
influenciadores digitais , responsabilidade civil , cassinos , digital influencers , civil responsibility , casino