Projeto startup: Co.be co.bizzness experiens
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Tipo
TCC
Data de publicação
2022-06
Periódico
Citações (Scopus)
Autores
Fernandes, Bruno Braga
Iroldi, João Victor Régis
Iroldi, João Victor Régis
Orientador
Bellicieri, Fernanda Nardy
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
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Resumo
O trabalho a seguir tem caráter não apenas acadêmico, mas sim profissional. O desenvolvimento do plano de negócio da co.be –co.bizzness experiens pode ser o início da implementação de um projeto empreendedor real dentro do mercado de startups, com agestão dos dois autores deste TCC. Aqui será descrito um estudo aprofundado sobre o que deve ser e o que deve se tornar a empresa em um futuro próximo, por meio de pesquisas e análises fundamentadas no Curso de Publicidade e Propaganda.A co.be é a startup que tem como objetivo conectar empresas e facilitar a tomada de decisão de empresários dentro dos processos de parceria estratégica. A ponte inteligente entre empresas em negócios B2B será feita pela plataforma da startup desenvolvida com esse intuito. Foi descoberta uma necessidade visível de otimizar estratégias de growth por meio de parcerias entre empresas. O propósito e o valor da co.be está diretamente ligado à resolução deste problema.Partindo desse pressuposto, foram realizados estudos de micro e macroambiente, pesquisa de campo qualitativa com o público alvo,desenvolvimento de produto e desenvolvimento de um plano de marketing com base nas análises aprofundadas para a validação e veiculação do modelo de negócio proposto. Com o auxílio das ferramentas necessárias para o desenvolvimento de conclusões cabíveis referentes ao lançamento da empresa, descobrimos o formato ideal para a introdução da co.be no mercado de trabalho
The following work is not only academic, but professional. The development of the co.be business plan –co.bizzness experiens can be the beginning of the implementation of a real entrepreneurial project within the startup market, under the management of the two authors of this TCC. Here, an in-depth study will be described on what the company should be and what it should become in the near future, through research and analysis based on the Advertising and Marketing College.co.be is the startup that aims to connect companies and facilitate the decision-making of entrepreneurs within the processes of strategic partnership. The smart bridge between companies in B2B business will be made by the startup platform developed for this purpose. A visible need to optimize growth strategies through inter-company partnerships was discovered. The purpose and value of co.be is directly linked to solving this problem.Based on this assumption, micro and macro environment studies were carried out, qualitative field research with the target audience, product development and development of a marketing plan based on in-depth analyzes for the validation and dissemination of the proposed business model. With the help of the necessary tools for the development of reasonable conclusions regarding the launch of the company, we discovered the ideal format for the introduction of co.be in the job market.
The following work is not only academic, but professional. The development of the co.be business plan –co.bizzness experiens can be the beginning of the implementation of a real entrepreneurial project within the startup market, under the management of the two authors of this TCC. Here, an in-depth study will be described on what the company should be and what it should become in the near future, through research and analysis based on the Advertising and Marketing College.co.be is the startup that aims to connect companies and facilitate the decision-making of entrepreneurs within the processes of strategic partnership. The smart bridge between companies in B2B business will be made by the startup platform developed for this purpose. A visible need to optimize growth strategies through inter-company partnerships was discovered. The purpose and value of co.be is directly linked to solving this problem.Based on this assumption, micro and macro environment studies were carried out, qualitative field research with the target audience, product development and development of a marketing plan based on in-depth analyzes for the validation and dissemination of the proposed business model. With the help of the necessary tools for the development of reasonable conclusions regarding the launch of the company, we discovered the ideal format for the introduction of co.be in the job market.
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Palavras-chave
empreendedorismo , projeto , startup , publicidade , marketing , tecnologia , entrepreneurship , project , startup , publicity , marketing , technology