Competition informations management and strategic orientation Gestão de informações da concorrência e orientação estratégica

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dc.contributor.authorOliveira B.
dc.contributor.authorPereira J.A.
dc.contributor.authorde Queiroz J.P.
dc.date.accessioned2024-03-13T01:08:11Z
dc.date.available2024-03-13T01:08:11Z
dc.date.issued2012
dc.description.abstractThis article aims to present the relationship of the marketing information system (MIS) with the strategy of market orientation. Also, the discussion on information management related to competition is included, which has been little explored, especially with regard to its operation. The results, obtained from the literature review and a case study, indicate that although critical for business success, information is obtained, processed and disseminated in not well structured ways.
dc.description.firstpage123
dc.description.issuenumber2
dc.description.lastpage142
dc.description.volume17
dc.identifier.doi10.1590/S1413-99362012000200009
dc.identifier.issn1413-9936
dc.identifier.urihttps://dspace.mackenzie.br/handle/10899/36815
dc.relation.ispartofPerspectivas em Ciencia da Informacao
dc.rightsAcesso Aberto
dc.subject.otherlanguageCompetitor information
dc.subject.otherlanguageMarket orientation
dc.subject.otherlanguageMarketing information systems
dc.titleCompetition informations management and strategic orientation Gestão de informações da concorrência e orientação estratégica
dc.typeArtigo de revisão
local.scopus.citations0
local.scopus.eid2-s2.0-84864430829
local.scopus.updated2024-05-01
local.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84864430829&origin=inward
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