Competition informations management and strategic orientation Gestão de informações da concorrência e orientação estratégica
Tipo
Artigo de revisão
Data de publicação
2012
Periódico
Perspectivas em Ciencia da Informacao
Citações (Scopus)
0
Autores
Oliveira B.
Pereira J.A.
de Queiroz J.P.
Pereira J.A.
de Queiroz J.P.
Orientador
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
This article aims to present the relationship of the marketing information system (MIS) with the strategy of market orientation. Also, the discussion on information management related to competition is included, which has been little explored, especially with regard to its operation. The results, obtained from the literature review and a case study, indicate that although critical for business success, information is obtained, processed and disseminated in not well structured ways.