Beeyou: e-commerce de ecobags estampadas
Carregando...
Tipo
TCC
Data de publicação
2022-06
Periódico
Citações (Scopus)
Autores
Hara, Jacqueline Harumi
Okamoto, Julia
Okamoto, Julia
Orientador
Amereno, Daniela Sacuchi
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
Este trabalho tem como objetivo o desenvolvimento de uma startup, o projeto consiste na estruturação de um e-commerce de bolsas ecológicas estampadas, nomeada BeeYou. A marca apresenta a proposta de unir a cultura pop, cultura asiática, e eco-friendly com suas estampas autorais, valorizando os valores propostos pelamarca e trabalhando a identidade visual.Os resultados obtidos nos estudos e pesquisas realizadas mostram resultados positivos, viabilizam o direcionamento do público-alvo e mostram estratégias para alcança-los.A campanha de lançamento é pautada no conceito criativo de "se expressecom estilo", onde o foco é a bolsa e as estampas, ressaltando que as bolsas fazem parte da personalidade de nossos clientes e através delas seu estilo é expressado.
This essey aims to develop a startup, the project consists of structuring ane-commerce of printed ecological bags, named BeeYou.The brand presents the proposal to unite pop culture, Asian culture, andeco-friendly with its authorial prints, valuing the values proposed by thebrand and working on the visual identity.The results obtained in the studies and surveys carried out showed positiveresults, make it possible to target the target audience and show strategies toreach them.The launch campaign is based on the creative concept of "express yourself with style", where the focus is the bag and the prints, emphasizing that thebags are part of our customers' personality and through them their style is expressed.
This essey aims to develop a startup, the project consists of structuring ane-commerce of printed ecological bags, named BeeYou.The brand presents the proposal to unite pop culture, Asian culture, andeco-friendly with its authorial prints, valuing the values proposed by thebrand and working on the visual identity.The results obtained in the studies and surveys carried out showed positiveresults, make it possible to target the target audience and show strategies toreach them.The launch campaign is based on the creative concept of "express yourself with style", where the focus is the bag and the prints, emphasizing that thebags are part of our customers' personality and through them their style is expressed.
Descrição
Palavras-chave
startup , e-commerce , marca , propaganda , marketing , cultura pop , cultura asiática , startup , e-commerce , brand , advertising , marketing , pop culture , asian culture