Corporate social responsibility and the local community involvement: The case of food industry and the city of Jaguariúna/SP-Brasil A responsabilidade social das empresas e o envolvimento com a comunidade local: O caso da indústria alimentícia e a cidade de Jaguariúna/SP-Brasil
Tipo
Artigo
Data de publicação
2012
Periódico
Espacios
Citações (Scopus)
0
Autores
dos Santos C.M.
Dias R.
Dias R.
Orientador
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
This study discusses the concepts of corporate social responsibility and stakeholder management. Given the goal, was explored as global companies in the food sector engage with the local community through the case study of the food industry in Jaguariúna / SP-Brazil. With this qualitative field research was made possible An exploratory investigation of the problem in a flexible manner, deep and extensive, allowing to understand that the concept needs to be clear and be part of the strategic process of the organization. There was also that the communication process to be effective, transparent and correlated to the other since, as a tool, contributes to the perception and intervention of all.